Senior Marketing Manager, AI Products

Icertis; New York (NY); Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Equity (RSUs)

Generous 401K match

Flexible work environment

Paid parental leave

Annual personal development allowance

Volunteer days

Job summary

Icertis seeks a Senior Manager of Product Marketing to lead go-to-market for a flagship AI product. This hands-on leader owns strategy end-to-end and partners with product leadership to craft positioning, messaging, launches, and sales enablement in a fast-paced, startup-like environment.

Based in Brooklyn, NY with a hybrid schedule (2-3 days in the office), the role requires strategic thinking, execution, and the ability to influence across marketing functions while driving demand and analyst

Qualifications

• 8+ years of B2B SaaS marketing with substantial PMM experience.
• Experience across enterprise and SMB/mid-market motions with adaptable messaging.
• Experience marketing agentic tools and AI product narratives.

Responsibilities

• Own product marketing strategy and end-to-end GTM for a flagship AI product.
• Act as primary evangelist, shaping market narrative and awareness.
• Collaborate with product leadership to define go-to-market strategy.
• Coordinate across demand gen, content, brand, events and comms.
• Build sales enablement assets and competitive positioning.
• Engage analysts and industry to boost product visibility.
• Maintain a full-stack marketer mindset across adjacent duties.

Skills

B2B SaaS marketing

Product marketing

Messaging & positioning

Content creation

Sales enablement

Leadership

Industry engagement

Full-stack marketer

Job description

Job Description

We are looking for a Senior Manager of Product Marketing to lead go-to-market for one of our core AI products. This person will own the product marketing strategy end-to-end, while also playing a broader full-stack marketing role across positioning, messaging, content, campaigns, demand generation, sales enablement, and other key marketing initiatives. This is a hands-on role for someone who can think strategically, execute independently, and thrive in a fast-paced, startup-like environment.

Job Description

We are looking for a Senior Manager of Product Marketing to lead go-to-market for one of our core AI products. This person will own the product marketing strategy end-to-end, while also playing a broader full-stack marketing role across positioning, messaging, content, campaigns, demand generation, sales enablement, and other key marketing initiatives. This is a hands-on role for someone who can think strategically, execute independently, and thrive in a fast-paced, startup-like environment. This is a hybrid position based in our Brooklyn, New York office, requiring employees to work 2 to 3 days per week from office.

Responsibilities

• Own product marketing strategy and execution for a flagship AI product, including positioning, messaging, launches, competitive intelligence, and sales enablement
• Act as the primary product evangelist, both internally and externally, building narrative and market awareness for the product
• Partner closely with product leadership to shape go-to-market strategy with speed and agility
• Collaborate across all marketing functions (demand gen, content, brand, events, comms) to ensure cohesive execution beyond core PMM deliverables
• Build sales enablement assets, battlecards, and competitive positioning to support the sales org
• Drive analyst and industry engagement where relevant to the product narrative
• Bring a "full-stack marketer" mindset, willing to jump into adjacent marketing work as needed rather than staying siloed to PMM alone

Qualifications

• 8 + years of B2B SaaS marketing experience, with meaningful time in product marketing
• Experience across both enterprise and SMB/mid-market motions, comfortable adapting messaging and GTM approach by segment
• Experience marketing agentic tools
• Strong understanding of how AI products are positioned, differentiated, and purchased in enterprise environments
• A builder's mentality, comfortable with ambiguity, fast iteration, and wearing multiple hats
• Exceptional storytelling, content creation and communication skills, with the ability to translate complex AI product capabilities into clear, compelling messaging and market narratives
• Experience working directly with leadership in a fast-moving environment company
• Bias toward action and hustle over process-heavy execution

Salary Range And Description

Min $170,000 - Max 210,000 USD per year plus a 15% annual bonus target

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual bonus target and an equity component is included in the compensation package.

Our Commitments: Icertis is committed to:

• Icertians (employees) and their family's physical, mental and financial health and wellbeing
• Turbocharging Icertians careers
• Making a social and environmental impact in our communities
• Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers
• Generous holidays including the 4th of July week off – paid
• Free professional and leadership coaching
• Annual personal development allowance

What We Offer

• Robust medical (physical & mental vision and dental benefits
• Employee assistance program (EAP)
• Equity (RSUs) and shared ownership in the company
• Generous 401K match
• Flexible work environment
• Paid maternity and paternity leave
• Generous holiday and PTO program
• CaaS (coaching as a service)
• Annual personal development allowance
• 7 Days for Humanity – 7 paid volunteer days annually
• Global and regional DEIB steering committees, employee resource groups (ERGs)
• Global DEIB training programs and guest speakers throughout the year

About Us

Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.

About The Team

Who we a re: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.

Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to [e-mail] or get in touch with your recruiter.