Senior Manager, Private Brand Marketing

Kohl's; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading retail company is seeking a Marketing Strategist at their Corporate Office. In this role, you will enhance brand clarity and customer relevance while collaborating across teams. The position demands a strategic mindset with substantial experience in marketing, driving impact through brand management.

Qualifications

• 5+ years of relevant experience in marketing strategy.
• Bachelor’s degree in Business, Marketing, or equivalent.

Responsibilities

• Champion brand strategies that align with customer needs and market trends.
• Lead strategic forums to align brand direction and execution.
• Conduct brand portfolio audits to optimize brand positioning.

Skills

Marketing strategy

Brand management

Education

Bachelor's degree in Business or Marketing

Job description

Role Specific Information

Job Description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

In this role, your work will sit at the intersection of customer insights, brand strategy and merchant collaboration. You will drive brand clarity and customer relevance across Kohl’s product portfolio and marketing efforts, and collaborate closely with cross-functional teams and committees to establish clear, consistent brands.

What You’ll Do

• Champion the development and execution of brand strategies that align with customer needs, market trends and business objectives

• Drive customer relevance by embedding insights into brand positioning, storytelling and experience design

• Lead strategic forums, including Private Brand Summits, bringing together senior leaders from merchandising, design and marketing to align on brand direction and execution

• Own and evolve the private brand evaluation framework to assess brand health, performance and strategic fit

• Conduct brand portfolio audits and guide cross-category decision-making to optimize brand positioning

• Build a comprehensive private brand playbook and roadmap that informs go-to-market strategies for both marketing and merchandising teams

• Write, refine and maintain brand profiles to ensure alignment on voice, identity and aesthetic

• Identify opportunities to elevate brand storytelling across channels and campaigns

• Partner with senior cross-functional leaders to make thoughtful recommendations

• Monitor brand performance and synthesize insights to inform continuous improvement

• Additional tasks may be assigned

What Skills You Have

Required

• 5+ years of relevant experience in marketing strategy, preferably brand management

• Bachelor’s degree in Business, Marketing or equivalent

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to maintain prompt and regular attendance as set by the company

• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week

• Ability to comply with dress code requirements

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner

• Ability to comply with health and safety standards