Senior Manager, Go to Market Strategy & Execution

United Veterinary Care; Palm Beach Gardens (FL); Remote; USD 90,000 - 120,000; Full time

Job summary

United Veterinary Care, a leading multi-site veterinary hospital group, is seeking a Sr. Manager, GTM Strategy and Execution. This pivotal role will support customer demand generation and go-to-market initiatives focusing on customer acquisition and engagement. The position promotes accountability and oversees a cross-functional team, all while driving digital transformation efforts. Applicants should have a Bachelor's degree and extensive experience in marketing or veterinary services.

Qualifications

• 5-6 years of experience in management consulting, product management or marketing.
• Experience in veterinary services preferred.
• Proven track record of leading initiatives and hitting goals.

Responsibilities

• Develop customer strategies to drive growth within United Veterinary Care hospitals.
• Lead a cross-functional team to execute strategic plans.
• Optimize customer journey and media spend.

Skills

Communication

Interpersonal Skills

Project Management

Data Analysis

Marketing Strategy

Customer Engagement

Education

Bachelor's degree

Tools

Excel

PowerPoint

Job description

Description

Position at United Veterinary Care

Position Overview

The Sr. Manager, GTM Strategy and Execution reports directly to VP, Marketing Strategy & Customer Journey to support the development and execution of Customer demand generation, engagement & Go-to-market initiatives to drive new customer acquisition and retention for United Veterinary Care veterinary hospitals. This is a pivotal role between developing the customer strategy and working with marketing vendors for execution along with hospital operations and clinical teams to drive outcomes. Driving customer digital transformation efforts to build the foundation for go to market is a key facet for the role to deliver on. Sr. Manager, GTM Strategy and Execution will need to understand the competitive landscape, market trends, and voice of the customer, and will use these insights to identify opportunities for growth. This position will promote accountability, execution transparency, and a strong focus on the results to drive the successful realization of a portfolio of customer growth initiatives. This position will lead a cross-functional team over which it does not have direct administrative authority. This position is expected to independently lead these teams through the successful development and execution of strategic plans and tactical imperatives to support the business plan for veterinary services. This role is primarily remote, with an expectation of 15-20% travel for meetings.

Essential Duties and Responsibilities:

• Develop customer strategies to drive growth within United Veterinary Care hospitals
• Develop and execute on the Clinical / customer calendar (a.k.a GTM calendar)
• Develop plans to grow active customer base through tactics (e.g. promotions, messaging) to drive customer acquisition and improve customer retention
• Primary agency liaison day to day for all channel marketing activations across the fleet of locations
• Optimize and continuous improvement on funnel, Customer journey, media spend CAC
• Internal field liaison and comms on all GTM activations not limited to promotions, website updates, content, other customer projects
• Develop marketing briefs driven by customer insights and expected business outcomes for the campaigns in the GTM calendar
• Influence location level opt out and buy in decisions for Customer projects, leveraging the regional leadership team
• Data and reporting for success metrics on reputation (reviews and ratings)
• Work extensively with the data and analytics teams to provide success reporting for initiatives
• Support social media activations through the agency as needed by the locations
• Develop content with clinical partnership for seasonal messages
• Customer reminders and ad hoc email sends for weather or unforeseen events
• Interact professionally and effectively through verbal and written communication with all professional contacts with emphasis on company interests. Perform other related duties, tasks and responsibilities as required, assigned and directed.
• Other duties as assigned.
  
  
  

Qualifications/Requirements:

• Bachelor’s degree
• 5-6 years of experience in management consulting, product management or marketing related work preferred
• Experience in veterinary services preferred
• Expert communication and interpersonal skills, must be able to run meetings and work streams with cross- functional partners
• Proven track record of leading initiatives, getting cross-functional alignment and hitting goals
• Advanced Excel and PowerPoint skills
  
  
  

Physical Requirements:

• Frequent work at a computer for 90-100% of the time.
• Frequent to moderate noise level in the work environment.
• Frequent ability to carry our instructions furnished in written, oral or diagram form to solve problems involving several variables.
• Ability to stand, walk, stoop, kneel, crouch as well as manipulate (life, carry and move) up to 15 pounds.
• The physical requirements and work environment characteristics described here are representative of those that must be met by a team member to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Remote position with 15-20% travel required.
  
  
  

United Veterinary Care (UVC) is one of the fastest growing, private equity backed, multi-site veterinary hospital groups in the United States. The Company is pursuing a strategy to grow via a combination of add-on acquisitions and organic growth initiatives over time and will expand the size of its network throughout the United States.

United Veterinary Care (UVC) is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, transgender status, national origin, citizenship, age, disability or military or veteran status, or any other legally protected status. UVC is an Equal Opportunity Employer. Minorities/Women/Veterans/Disabled.