Senior Manager, PR & Influencer

INTERPARFUMS LUXURY BRANDS, INC.; New York (NY); Presencial; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Interparfums Luxury Brands, Inc. is seeking a Senior Manager, PR & Influencer to develop and execute strategic PR, influencer marketing and brand advocacy across its luxury portfolio.

You will strengthen media and creator relationships and ensure communications align with each brand's identity and business goals. You will collaborate with global partners and internal teams, lead campaigns, set KPIs and provide monthly leadership reports, while staying ahead of industry trends and opportunities

Formación

• Bachelor's degree in Marketing, Communications, Public Relations or related field.
• 5-7 years of relevant experience in PR, influencer marketing or brand communications, preferably luxury.
• Experience managing influencer campaigns, PR initiatives and brand events.
• Strong understanding of the influencer landscape and creator relationships.
• Experience with global brands or international partners preferred.
• Strong organizational skills with ability to manage multiple projects in a fast-paced environment.
• Experience working cross-functionally with Marketing, Creative, Digital, and Sales teams.

Responsabilidades

• Develop and execute PR, influencer marketing, and brand advocacy strategies.
• Manage influencer campaigns from talent selection to activations.
• Build relationships with influencers, media, agencies and partners.
• Collaborate with global brand partners and internal teams in the U.S. market.
• Create influencer guidelines and best practices aligned with brand standards.
• Oversee PR initiatives, launches, events, budgets and timelines.
• Set KPIs, analyze performance, and report to senior leadership.
• Monitor industry trends and opportunities in influencer marketing.
• Liaise between HQ, local teams, agencies and media partners.
• Lead cross-functional collaboration with Marketing and Sales.

Conocimientos

Public relations

Influencer marketing

Brand communications

Cross-functional collaboration

Project management

Educación

Bachelor's degree in Marketing, Communications, Public Relations

Herramientas

Microsoft Office Suite

PR reporting tools

Descripción del empleo

The Senior Manager, PR & Influencer, will be responsible for developing and executing strategic public relations, influencer marketing and brand advocacy initiatives across Interparfums Luxury Brands' portfolio. This role will drive brand awareness, strengthen media and influencer relationships, and ensure the successful execution of communications strategies aligned with each brand's identity and business objectives. The position will collaborate closely with internal marketing teams, global brand partners and external agencies.

DUTIES & RESPONSIBILITIES:

• Develop and execute PR, influencer marketing, and brand advocacy strategies to drive brand awareness and engagement.
• Manage influencer campaigns, including talent selection, content development, approvals, and brand activations.
• Build and maintain relationships with influencers, media contacts, agencies, and industry partners.
• Collaborate with global brand partners and internal teams to execute PR and influencer initiatives in the U.S. market.
• Develop and implement influencer marketing guidelines and best practices, ensuring all campaigns and communications align with brand standards and business objectives.
• Oversee PR initiatives, product launches, influencer events, campaign budgets, and timelines.
• Establish and monitor KPIs, analyze campaign performance, and prepare monthly reports for senior leadership.
• Monitor industry trends, competitor activities, and emerging influencer marketing opportunities.
• Serve as a key liaison between global headquarters, local teams, external agencies, and media partners.
• Lead cross-functional collaboration with Marketing and Sales Planning teams to align priorities and maximize brand visibility.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, Public Relations or a related field.
• 5-7 years of relevant experience in public relations, influencer marketing or brand communications, preferably within luxury.
• Experience managing influencer marketing campaigns, PR initiatives and brand events.
• Established understanding of the influencer landscape, including relationships with creators and high-profile talent.
• Previous experience working with global brands or international partners preferred.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience working cross-functionally with Marketing, Creative, Digital, and Sales teams.
• Highly detail-oriented with strong problem-solving and project management abilities.
• Proficiency in Microsoft Office Suite and PR reporting tools/platforms preferred.
• Passion for beauty, fragrance, and luxury branding.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.