Manager, Integrated Communications (Global Fragrances)

revloncorporate; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Revlon in New York is seeking a dynamic Public Relations & Brand Communications professional to develop global PR strategies for fragrance launches and brand campaigns. You will partner with licensors, marketing, creative, legal, agency partners, and regional teams to drive media visibility, consumer awareness, and commercial impact.

The role includes creating press materials and supporting events. This is a hybrid role requiring three days in the New York office per week with remote days

Qualifications

• Experience building global PR programs for consumer brands.
• Ability to collaborate across marketing, legal, and creative teams.
• Strong writing and storytelling skills in English.

Responsibilities

• Support global PR strategies for fragrance launches and campaigns.
• Partner with licensors, marketing, creative, legal, and regions to drive media visibility.
• Create and manage PR materials: press releases, fact sheets, FAQs.
• Plan and execute global press, influencer, and experiential events.
• Serve as communications partner to regional markets for local execution.
• Monitor trends to enhance brand storytelling.
• Support social content strategies aligned with brand priorities.
• Collaborate with teams to develop engaging social-first content.
• Manage asset creation for campaigns and brand storytelling.
• Identify and manage influencer partnerships and product seeding.
• Support influencer contracting, execution, and measurement.
• Translate priorities into impactful content with global/local teams.
• Track creator content and post-campaign learnings.
• Plan and execute media/influencer events to bring brands to life.
• Collaborate to develop immersive brand experiences and buzz.
• Manage event logistics and post-event reporting.
• Coordinate across Marketing, Creative, Digital, Sales, Insights.
• Manage multiple projects with attention to detail in fast-paced env.

Skills

Public relations

Brand communications

Media relations

Influencer marketing

Social content

Event planning

Job description

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio-which consists of some of the world's most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances-is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

This role is a Hybrid Role: Employees are expected to work from our New York office 3 days per week and may work remotely the remaining days.

Key Responsibilities

Public Relations & Brand Communications

• Support the development and execution of global PR strategies for fragrance launches, seasonal campaigns, and ongoing brand‑building initiatives.
• Partner closely with licensors, marketing, creative, legal, agency partners, and regional teams to develop integrated communications programs that drive media visibility, consumer awareness, and commercial impact.
• Create and manage global PR materials, including press releases, fact sheets, FAQs, messaging documents, and communication toolkits for local market adaptation.
• Assist in the planning and execution of global press, influencer, and experiential events that elevate brand storytelling and generate earned media coverage.
• Serve as a key communications partner to regional markets, providing tools, guidance, and support to ensure successful local execution.
• Monitor industry, fragrance, consumer, and cultural trends to identify opportunities that enhance brand relevance and storytelling.

Social Content & Influencer Marketing

• Support social content strategies that align with brand priorities, product launches, and key marketing initiatives.
• Collaborate with creative teams, agencies, content creators, and other partners to develop engaging social-first content that reflects each brand's distinct voice and positioning.
• Manage content development and asset creation to support campaign launches, evergreen storytelling, cultural moments, and promotional activations.
• Assist in the identification, outreach, and management of influencer and creator partnerships, including product seeding and content collaboration opportunities.
• Support influencer contracting, execution, and performance tracking to ensure alignment with campaign objectives.
• Partner with global and local teams to translate communications priorities into impactful content and social assets.
• Track creator content, campaign milestones, and performance, and prepare post‑campaign recaps with key learnings.

Events & Experiential Marketing

• Support the planning and execution of media, influencer, consumer, and trade events that bring fragrance brands to life.
• Collaborate with internal and external partners to develop immersive brand experiences that generate buzz and strengthen emotional connections with consumers.
• Manage event logistics, communications materials, guest experience touchpoints, and post‑event reporting.

Cross‑Functional Collaboration

• Partner across Marketing, Creative, Digital, Consumer Insights, Sales, and Regional teams to ensure a consistent and integrated brand experience.
• Manage multiple projects simultaneously while maintaining strong attention to detail and meeting deadlines in a fast‑paced environment.
• Identify opportunities to streamli