Manager of PR & Brand Communications

American International Industries; Commerce (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

American International Industries seeks an experienced Manager of PR & Brand Communications to lead public relations and external brand communications across its beauty brand portfolio. The role develops and executes strategies to increase brand awareness, earn media, and maintain relevance in a dynamic beauty landscape.

The Manager will lead media relations, influencer relations, product seeding, awards, events, partnerships, and brand storytelling.

Qualifications

• 8+ years of progressive experience in public relations, communications, or brand communications in beauty, cosmetics, personal care, fashion, or consumer products.
• Proven ability to develop and lead successful PR strategies and product launches.
• Strong relationships with beauty editors, journalists, creators, influencers, makeup artists, and other industry professionals.]
• Deep understanding of today’s beauty media, creator, social, and cultural landscape.
• Excellent writing, presentation, communication, and relationship-building skills.
• Ability to work in a fast-paced, entrepreneurial environment.

Responsibilities

• Develop and lead the overall PR and communications strategy across the company’s beauty brand portfolio.
• Create annual and seasonal PR plans aligned with brand priorities, product launches, retailer initiatives, and marketing calendars.
• Establish objectives and priorities for each brand based on its positioning and target consumer.
• Identify new ways to increase brand visibility, credibility, and cultural relevance.
• Proactively pitch products, trends, brand stories, innovations, executives, and experts.
• Secure high-quality earned media coverage, and editorial opportunities.
• Oversee press releases, media kits, talking points, and other communications.
• Develop relationships with beauty creators, influencers, makeup artists, and other professionals.
• Oversee strategic product seeding and gifting programs to generate authentic exposure.
• Coordinate PR timing with Brand Marketing, Social Media, Digital, Sales, and retailers.
• Develop strategy for press previews, editor events, creator experiences, and brand activations.
• Monitor competitor launches, PR strategies, partnerships, events, and creator activity.
• Establish meaningful KPIs for PR programs and campaigns.
• Provide senior management with regular reporting on results and priorities.

Skills

Public relations

Brand communications

Media relations

Influencer relations

Events

Partnerships

Brand storytelling

Team leadership

Job description

We are seeking an experienced, highly connected, and results-driven Manager of PR & Brand Communications to lead public relations and external brand communications across our portfolio of beauty brands.

This position is responsible for developing and executing strategies that increase brand awareness, generate meaningful earned media, build industry relationships, and keep our brands relevant within the rapidly changing beauty landscape.

The Manager will lead media relations, influencer and creator relations, product seeding, beauty awards, events, partnerships, brand storytelling, and other strategic PR opportunities.

• Develop and lead the overall PR and communications strategy across the company’s beauty brand portfolio.
• Create annual and seasonal PR plans aligned with brand priorities, product launches, retailer initiatives, and marketing calendars.
• Establish clear objectives and priorities for each brand based on its positioning and target consumer.
• Continuously identify new ways to increase brand visibility, credibility, and cultural relevance.
• Proactively bring new PR opportunities, ideas, partnerships, and recommendations to senior management.
• Develop and maintain strong relationships with beauty editors, journalists, freelance writers, digital media, broadcast media, and other influential industry contacts.
• Proactively pitch new products, trends, brand stories, innovations, executives, and experts.
• Secure high-quality earned media coverage, product features, reviews, roundups, trend stories, interviews, and other editorial opportunities.
• Oversee press releases, media kits, talking points, fact sheets, and other external communications.
• Develop the overall strategy for building relationships with beauty creators, influencers, makeup artists, hairstylists, nail artists, and other beauty professionals.
• Identify both established and emerging talent that aligns with individual brands and target consumers.
• Oversee strategic product seeding and gifting programs designed to generate authentic organic exposure.
• Identify opportunities for creator collaborations, celebrity relationships, professional partnerships, and brand ambassadors.
• Work closely with Social Media and Brand Marketing to coordinate earned and paid creator initiatives while maintaining clear ownership between functions.
• Develop PR strategies and launch plans for new products, collections, innovations, hero products, and retailer launches.
• Coordinate PR timing with Brand Marketing, Social Media, Digital, Sales, and retailer programs.
• Develop creative approaches to generate excitement before, during, and after a launch.
• Proactively identify brand collaborations, sponsorships, entertainment opportunities, events, giveaways, and strategic partnerships.
• Negotiate and manage PR-related partnerships and collaborations as appropriate.
• Develop the strategy for press previews, editor events, creator experiences, product launches, brand activations, and other PR events.
• Determine which events and industry opportunities warrant company participation.
• Oversee event concepts, budgets, guest lists, invitations, product presentation, logistics, and follow-up.
• Develop and oversee a comprehensive beauty and industry awards strategy.
• Translate product innovation, technology, ingredients, performance, and consumer benefits into stories that resonate with media and consumers.
• Ensure external communications are consistent with each brand’s identity and positioning.
• Support executive interviews, corporate announcements, speaking opportunities, and other external communications when appropriate.
• Monitor potential issues that could affect the reputation of the company or its brands.
• Partner with senior management, Legal, Regulatory, and other appropriate departments on external communications involving sensitive issues.
• Develop appropriate messaging and response strategies when necessary.
• Monitor competitor launches, PR strategies, partnerships, events, and creator activity.
• Identify emerging trends and opportunities early and recommend how our brands can participate in a relevant and authentic way.
• Keep senior management informed of significant developments within the beauty industry.
• Manage and develop PR team members as the department grows.
• Establish priorities, responsibilities, deadlines, and performance expectations.
• Manage outside PR agencies, consultants, vendors, and other partners when applicable.
• Ensure outside resources are producing measurable value for the company.
• Establish meaningful KPIs for PR programs and campaigns.
• Measure quality of earned media, share of voice, creator engagement, product seeding results, awards, event performance, partnerships, and overall brand visibility.
• Provide senior management with regular reporting on results, opportunities, competitive activity, and upcoming priorities.
• Evaluate PR investments based on their contribution to brand awareness, reputation, consumer engagement, and business objectives.

Qualifications-

• 8+ years of progressive experience in public relations, communications, or brand communications, preferably within beauty, cosmetics, personal care, fashion, or consumer products.
• Proven experience developing and leading successful PR strategies and product launches.
• Strong existing relationships with beauty editors, journalists, creators, influencers, makeup artists, and other industry professionals.
• Demonstrated ability to secure meaningful earned media and create brand visibility.
• Deep understanding of today’s beauty media, creator, social, and cultural landscape.
• Excellent writing, presentation, communication, and relationship-building skills.
• Strong strategic thinking combined with the willingness and ability to execute.
• Experience managing multiple brands and priorities simultaneously.
• Experience managing agencies, budgets, events, and outside partners.
• Strong judgment and ability to represent the company professionally with external partners and media.
• Ability to work effectively in a fast-paced, entrepreneurial environment.