Senior Manager, PR

The Business of HLTH Podcast; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Health coverage

Dental coverage

Vision coverage

401K plan

Annual bonus potential

Wellness stipends

Paid time off

Holidays and Summer Fridays

Parental leave

Childcare benefits

Flexible hybrid work environment

Team summits

Job summary

Sincere seeks a Senior Manager, PR to lead the public relations function for its family of brands—Punchbowl, Lovebird, Timehop, and Memento—and Sincere. You will shape strategy, secure high-impact media, and guide messaging from strategy through execution.

Reporting to the Chief Brand Officer, this hands-on role partners with Marketing, Social, Content, and Product to tell cohesive stories and drive awareness across outlets and events.

Qualifications

• 10+ years in PR for consumer brands.
• Proven track record turning product milestones into media coverage.
• Creative, results-driven mindset with strong storytelling.

Responsibilities

• Shape and lead the PR strategy to raise brand awareness.
• Secure high-impact media coverage and grow share of voice.
• Turn trends and launches into timely PR opportunities.
• Cultivate relationships with journalists and creators.
• Manage inbound media inquiries and influencer activations.
• Develop press releases, messaging, talking points, pitches.
• Monitor media coverage and industry trends.
• Partner with executives to build thought leadership.
• Collaborate with Marketing, Social, Content, and Product to ensure on-brand storytelling.

Skills

Public relations

Earned media

Media pitching

Press writing

Storytelling

Relationship building

Influencer work

Strategic thinking

Independent work

Crisis communication

Job description

Sincere is looking for a Senior Manager, PR to build and elevate the profile of our family of brands - Punchbowl, Lovebird, Timehop, and Memento - as well as Sincere. You'll have the opportunity to define our public relations strategy, position our products, secure meaningful earned media, amplify our narrative across top-tier outlets, and bring creative ideas to life across events, influencers, partnerships, thought leadership, and timely cultural moments.

We’re looking for a smart, passionate, and results-driven PR leader with a background in consumer brands. This role reports to the Chief Brand Officer and is a hands-on opportunity for someone who enjoys owning the entire PR function from strategy through execution.

In This Role, You Will

• Shape and lead the public relations strategy that elevates our brands, drives awareness, and fuels conversation
• Secure high-impact media coverage, grow our share of voice, and strengthen our reputation in the market
• Turn cultural trends, product launches, seasonal moments, consumer behavior, and company milestones into timely PR opportunities
• Cultivate strong relationships with journalists, editors, influencers, and creators across the industry
• Serve as the primary point of contact for inbound media inquiries and influencer activations
• Develop press releases, messaging, talking points, media pitches, and other press materials
• Monitor media coverage, industry trends, and competitor activity
• Partner with executives to build their thought leadership through speaking engagements, awards, and media opportunities
• Collaborate with Marketing, Social, Content, and Product teams to ensure our storytelling is clear, consistent, and on-brand

You have :

• 10+ years experience in public relations and earned media for well-known consumer brands (agency or in-house)
• A track record of turning products, company milestones, cultural trends, and consumer insights into meaningful media coverage
• A proven playbook for how to craft & execute a PR strategy that drives results
• A creative mindset with a knack for finding compelling stories where others don’t
• A relentless approach to pitching, follow-up, and finding a fresh angle when the first one doesn’t land
• The confidence to say what’s working, what’s not, and what should change
• The ability to operate independently in a fast-moving environment
• Exceptional writing skills with a talent for crafting compelling brand stories
• Extreme attention to detail
• Impeccable communication, organizational, and relationship-building skills

Benefits

Do you want to work at a growing company that invests in its team more than the average employer? Sincere is a family of brands with heart. The Company is home to Punchbowl®, Lovebird®, Timehop®, and Memento®, and builds technology that brings you closer and helps show you care to the people who matter the most. With Sincere Foundation, we support organizations that address basic needs, and envision a future where everyone has the opportunity to celebrate, recognize milestones, and honor memories. We provide a fun, casual, and innovative environment where hard work is recognized and rewarded.

What We Offer

• 100% Health, Dental & Vision coverage
• 401K Plan with Profit Share
• Annual bonus potential
• Health & Wellness stipends
• Paid time off plus 12 paid holidays & Summer Fridays
• Paid parental leave
• Childcare benefits (dependent care FSA)
• Flexible, hybrid work environment
• In-person, all-expenses-paid Team Summits (2X a year)

The base salary range for this role is $110,000 - $130,000. Actual salary may vary based on skills and experience.