Director (Public Relations), Consumer Lifestyle

PVH (Tommy Hilfiger/Calvin Klein); New York (NY); Hybrid; USD 108,000 - 132,000; Full time

Job summary

Small Girls PR in New York City is seeking a Director to lead strategic communications for a diverse consumer lifestyle client portfolio. The role spans startup awareness to large-scale campaigns, with hybrid work requiring two days in the NYC office.

The position calls for 7–9+ years in media relations or corporate communications, a proven record of leading client accounts, and strong leadership to mentor junior staff while driving innovative campaigns and measured outcomes.

Qualifications

• 7–9+ years of experience in media relations, corporate communications, or public relations.
• Demonstrated success leading client accounts and agency teams.
• Established relationships with consumer media contacts.
• Proven track record of developing innovative campaign concepts.
• Strong organizational and time management skills.

Responsibilities

• Drive strategic vision and proactively identify roadblocks to position clients for success.
• Lead client relationships as primary strategic contact with interagency partners.
• Generate headlines that matter by crafting pitches and securing feature placements across print, digital, podcasts, substacks, and broadcast publications.
• Innovate with out-of-the-box, earned-first ideas to achieve client and agency goals.
• Deliver measurable results with quantitative outcomes and qualitative impact.
• Expand media footprint by securing placements beyond traditional outlets and into new venues for clients.
• Mentor junior team members, guiding skill development and process improvements.

Skills

Media relations

Corporate communications

Public relations

Relationship building

Strategic thinking

Job description

Overview

Small Girls PR is seeking a Director to lead strategic communications for our diverse client portfolio within the consumer lifestyle space. In this role, you'll navigate the full spectrum of PR challenges - from building awareness from the ground up for emerging startups to orchestrating large-scale campaigns for major corporations.

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, launched paranormal investigations with Ring doorbells, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and hired the Green M&M as Zappos\' newest "shoefluencer" when the spokescandy was put on hiatus due to her boots controversy.

Note: This role is based in our NYC office, working two days a week in the office on a hybrid schedule.

How You\'ll Make an Impact

Drive Strategic Vision & Proactively Identify Roadblocks: Develop long-term strategies and create tentpole campaigns that position clients for success in competitive markets as well as proactively identify potential roadblocks and solutions in order to ensure client success

Lead Client Relationships: Build strong rapport with clients and interagency partners as their primary strategic contact

Generate Headlines That Matter: Personally craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, substacks, and broadcast publications

Innovate Constantly: Originate the out-of-the-box, earned-first ideas that leverage creative thinking to generate tangible results, achieving both client and agency business goals

Deliver Measurable Results: Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact

Expand Media Footprint: Develop strategies to consistently secure placements beyond traditional digital outlets as well as outlets clients have never been in before

Mentor Future Leaders: Guide our talented junior team members to develop their skills and confidence, coaching them on how/when to pivot strategies as well as how to proactively improve internal processes

What Sets You Apart

AEO & Affiliate Understanding: You recognize the growing intersection of earned media, AI search, and affiliate commerce, identifying opportunities that drive both brand visibility and measurable business impact.

Point Positive Mindset: You bring realistic optimism to challenges-identifying opportunities without glossing over obstacles

Hustle and Can-Do Attitude: You\'re resourceful and nimble, thriving when timelines shift and finding creative solutions when conventional approaches fall short

Future-Forward Thinking: Your intellectual curiosity drives you to spot emerging trends, tools and communities before they hit the mainstream

Media Relations Expertise: You\'ve cultivated warm relationships with key journalists and understand how to translate client stories into compelling coverage

Organizational Excellence: You plan and delegate efficiently, keeping teams focused on priorities even when juggling multiple campaigns

Creative Expertise: You\'ve personally conceived successful PR stunts and campaigns that generated significant attention

Qualifications

• 7-9+ years of experience in media relations, corporate communications, or public relations
• Demonstrated success leading client accounts and agency teams
• Established relationships with consumer media contacts
• Proven track record of developing innovative campaign concepts
• Strong organizational and time management skills

Why You\'ll Love Us:

• Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership: Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
• Vibrant Culture: Employee-led committees shape company policy and organize team celebrations from book clubs to outings

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. Depending on title and experience, the salary threshold is $120,000 - $120,000.

Don\'t meet every single requirement for this role? Studies have shown that women a