Senior Manager, Creative

Sincere Corporation; Boston (MA); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health, Dental & Vision

401K with Profit Share

Annual bonus potential

Wellness stipends

PTO + 12 holidays & Summer Fridays

Parental leave

Childcare benefits

Flexible hybrid work

Team Summits

Job summary

Sincere Corporation is seeking a Senior Manager, Creative to lead and shape the visual identity across our brands, including Punchbowl and Lovebird, while staying hands-on in design work. You will define cohesive visual worlds, evolve team processes, and own the creative pipeline for marketing and digital stationery.

You will bring 10+ years in brand/multidisciplinary design, a sharp eye for typography and visual systems, and proficiency in Figma and Adobe Creative Suite.

Qualifications

• 10+ years in brand or multidisciplinary design with a strong portfolio.
• Deep expertise in typography, layout, visual identity and style guides.
• Clear point of view on creative systems and workflows including AI usage.
• Proficiency in Figma and Adobe Creative Suite.
• Fluency in motion and video from concept to evaluation.
• Experience briefing and guiding designers, photographers and videographers.
• Exceptional judgment and attention to detail with multi-priority management.

Responsibilities

• Define and evolve the visual expression of our brands through guides, templates, toolkits, and reusable systems.
• Lead design across campaigns, email, ads, social, and consumer touchpoints.
• Shape creative direction for digital stationery collections, translating data into briefs.
• Develop the tools and workflows for the design team, including AI.
• Guide motion and video creative from concept to execution.
• Contribute hands-on to concepts, design, and production where impact is highest.
• Provide clear direction to designers, illustrators, and external partners.
• Maintain visibility on priorities, deadlines, and dependencies to keep pipelines moving.

Skills

Brand design

Design leadership

Motion & video

Figma

Adobe Creative Suite

AI workflows

Job description

Sincere is looking for a Senior Manager, Creative to join our growing team. This is a hands-on design leadership role responsible for shaping how our brands come to life visually and raising the bar for the creative work we put into the world.

At the heart of this role are three things: exceptional brand design craft, a strong point of view on the systems and tools behind great creative work, and experience translating brands across a range of formats and mediums, from marketing campaigns and social content to motion and video. You will define cohesive visual worlds for our brands, evolve how our team creates and collaborates, and own the creative pipeline across marketing and digital stationery.

In this role, you will:

• Define and evolve the visual expression of our brands through style guides, templates, toolkits, and reusable systems that bring typography, layout, imagery, and other brand elements together cohesively
• Lead design across marketing campaigns, email, ads, social, and other key consumer touchpoints
• Shape the creative direction of Punchbowl and Lovebird's digital stationery collections, translate data insights and business priorities into clear briefs, and review work through execution
• Shape how our creative team works, with a strong point of view on the tools, systems, and workflows we use to design, collaborate, manage assets, and incorporate AI
• Guide motion and video creative from idea through execution, including concepting, briefing, and evaluating final work
• Stay hands-on, contributing directly to creative concepts, design, and production where you can have the greatest impact
• Provide designers, illustrators, and external partners with clear, actionable direction and feedback that strengthens the work and enables efficient execution
• Maintain visibility across priorities, deadlines, dependencies, feedback, and bottlenecks to keep the creative pipeline moving, while serving as a final set of eyes to ensure work is polished, accurate, and on-brand before it ships

You have:

• 10+ years in brand or multidisciplinary design, with a portfolio demonstrating exceptional visual craft, creative range, and sophisticated taste
• Deep expertise in brand design, including typography, layout, visual identity, style guides, templates, and visual systems
• A strong point of view on creative systems and workflows, including how teams design, collaborate, manage assets, and use emerging tools and AI
• Advanced proficiency in Figma and Adobe Creative Suite
• Fluency in bringing brands to life through motion and video, with the ability to concept, brief, and evaluate work across formats
• A track record of briefing and guiding designers, illustrators, photographers, videographers, and other creative partners
• Exceptional creative judgment and attention to detail, with the ability to manage multiple priorities and move fluidly between creative leadership and hands-on execution

Benefits

Do you want to work at a growing company that invests in its team more than the average employer? Sincere is a family of brands with heart. The Company is home to Punchbowl®, Lovebird®, Timehop®, and Memento®, and builds technology that brings you closer and helps show you care to the people who matter the most. With Sincere Foundation, we support organizations that address basic needs, and envision a future where everyone has the opportunity to celebrate, recognize milestones, and honor memories. We provide a fun, casual, and innovative environment where hard work is recognized and rewarded.

What We Offer:

• 100% Health, Dental & Vision coverage
• 401K Plan with Profit Share
• Annual bonus potential
• Health & Wellness stipends
• Paid time off plus 12 paid holidays & Summer Fridays
• Paid parental leave
• Childcare benefits (dependent care FSA)
• Flexible, hybrid work environment
• In-person, all-expenses-paid Team Summits (2X a year)

The base salary range for this role is $100,000 - $120,000. Actual salary may vary based on skills and experience.