Senior Manager, Creative

Sincere Corporation; Framingham (MA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health, dental, vision

401K with profit share

Annual bonus

Wellness stipends

PTO + holidays

Parental leave

Childcare benefits

Hybrid work environment

Team summits

Job summary

Sincere is seeking a Senior Manager, Creative to lead and elevate our brand visuals across campaigns, motion, and digital stationery. You will shape visual systems, set standards, and guide a diverse team while contributing hands-on where you can make the greatest impact.

You will own briefs, collaborate across teams, and define workflows, tools, and AI-enabled processes to keep the creative pipeline polished and on-brand. A strong portfolio and leadership in design are essential.

Qualifications

• Ten+ years in brand/multidisciplinary design with a strong portfolio.
• Proven ability to shape visual systems, typography, and identity.
• Demonstrated proficiency in Figma and Adobe Creative Suite.

Responsibilities

• Define and evolve the visual expression of our brands through style guides and reusable systems.
• Lead design across marketing campaigns, email, ads, social, and digital touchpoints.
• Shape creative direction for Punchbowl and Lovebird’s digital stationery collections; translate data into briefs; review work.

Skills

Brand design craft

Creative systems

Team collaboration

Motion & video concepting

Design leadership

Briefing & guiding designers

Attention to detail

Managing priorities

Hands-on design

Feedback & iteration

Tools

Figma

Adobe Creative Suite

AI design tools

Job description

Sincere is looking for a Senior Manager, Creative to join our growing team. This is a hands-on design leadership role responsible for shaping how our brands come to life visually and raising the bar for the creative work we put into the world.

At the heart of this role are three things: exceptional brand design craft, a strong point of view on the systems and tools behind great creative work, and experience translating brands across a range of formats and mediums, from marketing campaigns and social content to motion and video. You will define cohesive visual worlds for our brands, evolve how our team creates and collaborates, and own the creative pipeline across marketing and digital stationery.

In this role, you will:

• Define and evolve the visual expression of our brands through style guides, templates, toolkits, and reusable systems that bring typography, layout, imagery, and other brand elements together cohesively
• Lead design across marketing campaigns, email, ads, social, and other key consumer touchpoints
• Shape the creative direction of Punchbowl and Lovebird’s digital stationery collections, translate data insights and business priorities into clear briefs, and review work through execution
• Shape how our creative team works, with a strong point of view on the tools, systems, and workflows we use to design, collaborate, manage assets, and incorporate AI
• Guide motion and video creative from idea through execution, including concepting, briefing, and evaluating final work
• Stay hands-on, contributing directly to creative concepts, design, and production where you can have the greatest impact
• Provide designers, illustrators, and external partners with clear, actionable direction and feedback that strengthens the work and enables efficient execution
• Maintain visibility across priorities, deadlines, dependencies, feedback, and bottlenecks to keep the creative pipeline moving, while serving as a final set of eyes to ensure work is polished, accurate, and on-brand before it ships

You have:

• 10+ years in brand or multidisciplinary design, with a portfolio demonstrating exceptional visual craft, creative range, and sophisticated taste
• Deep expertise in brand design, including typography, layout, visual identity, style guides, templates, and visual systems
• A strong point of view on creative systems and workflows, including how teams design, collaborate, manage assets, and use emerging tools and AI
• Advanced proficiency in Figma and Adobe Creative Suite
• Fluency in bringing brands to life through motion and video, with the ability to concept, brief, and evaluate work across formats
• A track record of briefing and guiding designers, illustrators, photographers, videographers, and other creative partners
• Exceptional creative judgment and attention to detail, with the ability to manage multiple priorities and move fluidly between creative leadership and hands-on execution

Do you want to work at a growing company that invests in its team more than the average employer? Sincere is a family of brands with heart. The Company is home to Punchbowl®, Lovebird®, Timehop®, and Memento®, and builds technology that brings you closer and helps show you care to the people who matter the most. With Sincere Foundation, we support organizations that address basic needs, and envision a future where everyone has the opportunity to celebrate, recognize milestones, and honor memories. We provide a fun, casual, and innovative environment where hard work is recognized and rewarded.

What We Offer:

• 100% Health, Dental & Vision coverage
• 401K Plan with Profit Share
• Annual bonus potential
• Health & Wellness stipends
• Paid time off plus 12 paid holidays & Summer Fridays
• Paid parental leave
• Childcare benefits (dependent care FSA)
• Flexible, hybrid work environment
• In-person, all-expenses-paid Team Summits (2X a year)

The base salary range for this role is $100,000 – $120,000. Actual salary may vary based on skills and experience.