Senior Manager, Performance Footwear Merchandising

VF Corp.; Denver (CO); On-site; USD 121,000 - 151,000; Full time

Benefits offered by this job

Medical plan

Dental plan

Vision plan

401(k)

Job summary

The North Face in Denver seeks a Senior Manager, Merchandising – Performance Footwear to shape long-term strategy and drive growth across Trail Running, Hiking, and Mountaineering. You will partner with Brand Innovation, Design, and Development to steer product direction and ensure a balanced, consumer-focused assortment.

You will lead cross-functional pods, manage financial targets, and communicate strategic priorities to executives and external partners while developing a high-performing

Qualifications

• Bachelor's degree in Business, Marketing, Merchandising, or related field, or equivalent experience.
• 8+ years of merchandising, product management, or related product creation experience in footwear.
• Experience leading technical footwear categories (running, trail running, hiking, mountaineering).
• Deep understanding of footwear product creation and go-to-market execution.
• Strong financial acumen with margins, pricing, and profitability experience.
• Excellent communication, presentation, and influencing skills.
• Proven ability to lead teams and collaborate with global partners.
• Analytical and strategic thinking with consumer and market insight.
• Agility and adaptability in a fast-paced environment.
• Growth mindset with passion for product and consumer-led decisions.

Responsibilities

• Shape long-term vision and strategy for Performance Footwear to drive relevance and growth.
• Lead category-level analysis to uncover opportunities and translate insights into product strategies.
• Partner with Brand Innovation, Design, and Development to influence pipelines and direction.
• Own product strategy and execution for Performance Footwear, including Trail Running, Hiking, Mountaineering.
• Oversee seasonal product briefs with direction on consumer needs, pricing, and assortment.
• Lead cross-functional pods and drive key product decisions through development and factory visits.
• Deliver category financial targets including margin, productivity, and performance.
• Drive global assortment plans and align with regional merchandising and financial objectives.
• Develop differentiated assortment across consumers, channels, geographies.
• Collaborate with Planning, Brand Marketing, Sales, Sourcing to bring category vision to life.
• Present category vision and priorities to senior leadership and external partners.
• Lead and develop merchandising team and foster high-performance culture.

Skills

Category strategy

Analytical thinking

Leadership

Cross-functional collab

Presentation skills

Financial acumen

Communication skills

Strategic thinking

Agility

Growth mindset

Education

Bachelor's degree in Business, Marketing, Merchandising or related field

Job description

The North Face in Denver seeks a Senior Manager, Merchandising – Performance Footwear to shape long-term strategy and drive growth across Trail Running, Hiking, and Mountaineering. You will partner with Brand Innovation, Design, and Development to steer product direction and ensure a balanced, consumer-focused assortment.

You will lead cross-functional pods, manage financial targets, and communicate strategic priorities to executives and external partners while developing a high-performing