Senior Manager, Performance Creative Strategy – Casino (Remote) (Fully Remote)

Fanatics Inc.; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Fanatics is seeking a senior creative strategy leader to define the strategic priorities and learning agenda for casino creativity. You will uncover player insights and translate them into briefs, owning the performance creative strategy across digital channels.

You will build a variation framework, drive testing, and partner with analytics to optimize impact for Fanatics’ digital platform. The role demands 8+ years in creative strategy with 3+ leading for D2C/gaming and deep knowledge of

Qualifications

• 8+ years in creative strategy with 3+ leading for D2C/gaming.
• Deep knowledge of platform-native creative and testing programs.

Responsibilities

• Own performance creative strategy across digital channels.
• Build variation framework, drive testing, partner with analytics.

Skills

Creative strategy

D2C

Gaming

Testing & analytics collaboration

Job description

• Define strategic priorities and learning agenda for Casino creativity.
• Uncover player insights and translate into briefs.

Key Responsibilities:

• Own performance creative strategy across digital channels.
• Build variation framework, drive testing, partner with analytics.

Qualifications:

• 8+ years in creative strategy with 3+ leading for D2C/gaming.
• Deep knowledge of platform-native creative and testing programs.

Fanatics

Fanatics is building a global digital sports platform for fans to buy, collect, and bet. With over 22,000 employees, it serves 100+ million fans and partners with 900+ sports properties.