Senior Manager, Partner Communications

Digital Realty; Austin (TX); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Digital Realty is seeking a Sr. Manager, Partner Communications to develop and implement a multifaceted partner communications strategy. This high-visibility role thrives on building impactful messaging frameworks, ensuring alignment with global marketing initiatives, and optimizing partner engagement across diverse ecosystems.

The ideal candidate will possess extensive experience in partner/channel marketing within the technology sector, strong analytical skills, and the ability to influence senior stakeholders without direct authority. This role is integral to enhancing partner experiences and driving strategic initiatives across the Americas.

Qualifications

• 8–12+ years of experience in B2B marketing or communications within the technology industry.
• 5+ years of experience in partner/channel marketing with proven track record.
• Exceptional written and verbal communication skills.
• Strong expertise in partner segmentation and lifecycle marketing.

Responsibilities

• Construct and execute a comprehensive multi-channel partner communications strategy.
• Develop structured partner segmentation models and communication journeys.
• Serve as the central communications lead for partners in AMER.
• Oversee development of high-impact partner communications and KPI tracking.

Skills

B2B marketing

Partner/channel marketing

Communication skills

Analytical skills

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Salesforce CRM

Marketing automation

Analytics platforms

Job description

Position Title

Sr. Manager, Partner Communications

Location

Dallas, TX

Your role

The Sr. Manager, Partner Communications is a strategic, high-visibility role for a seasoned communications leader who thrives in a builder’s environment and can create compelling, structured, and measurable outcomes from a blank canvas. In this role, the Sr. Manager will help build and execute partner communications across our Americas partner ecosystem, spanning OEMs, VARs, Agents, Resellers, and GSIs. They will help shape how Digital Realty shows up for and with our partners, building messaging frameworks, content engines and delivery that help partners recruit, onboard, activate, and grow. A critical part of this role is collaborating with global campaign and product marketing teams to adapt enterprise-level initiatives for partner audiences, translating global go‑to‑market campaigns into partner‑ready messaging, content, and delivery plays that resonate across partner types, tiers, and go‑to‑market motions. They will report to the Director, AMER Partner Marketing and will operate as the central communications point for partner communications across the Americas.

What You’ll Do

• Construct and execute a comprehensive, multi‑channel partner communications strategy aligned to GTM priorities and revenue goals, spanning partner segmentation across OEMs, VARs, Agents, Resellers, and GSIs, establishing persona‑based messaging frameworks for executive (C‑suite), business, and technical audiences within partner organizations.
• Develop structured partner segmentation models based on partner type, tier, and lifecycle stage, defining tailored communication journeys that optimize messaging across the full partner funnel.
• Serve as the central communications lead for partner in AMER, working closely with Alliances, Channel Sales, Product Marketing, Field Marketing, PR, and Enablement teams to unify messaging, amplify partner value propositions, and ensure consistency and executional excellence.
• Influence senior leaders and key stakeholders to align on priorities, narrative, and timing, leading cross‑functional initiatives through influence rather than direct authority.
• Oversee development and distribution of high‑impact partner communications, including partner newsletters and emails, awards submissions, announcements, campaign toolkits and sales plays, and enablement content and product launch communications.
• Assist KPI tracking across engagement and business impact, from open/click rates and engagement scores, to partner activation and enablement completion, to pipeline influenced and revenue contribution, using insights to continuously refine segmentation, cadence, and messaging effectiveness.
• Establish communication frameworks, governance models, and editorial calendars to reduce noise, improve partner experience, and ensure scalable, repeatable communication processes across regions and partner types.
• Influence consistent global‑to‑regional collaboration and alignment while enabling meaningful localization across AMER, EMEA, and APAC partner ecosystems.
• Partner with global campaign and product marketing teams to adapt enterprise campaigns for partner audiences, translating global go‑to‑market initiatives into partner‑ready toolkits, messaging, and delivery assets that map to partner types, tiers, and routes to market, ensuring relevance and impact at every stage of the partner engagement cycle.

What You’ll Need

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 8–12+ years of experience in B2B marketing or communications within the technology industry.
• 5+ years of experience in partner/channel marketing, alliances, or ecosystem communications, with a proven track record working with complex partner ecosystems including OEMs, VARs, CSPs, Resellers, Agents, and GSIs.
• Deep understanding of partner GTM models and channel dynamics, with demonstrated ability to build persona‑based messaging frameworks and persona‑to‑content strategies across partner types and tiers.
• Experience designing and executing multi‑channel communications strategies at scale, with strong expertise in partner segmentation, journey mapping, and lifecycle marketing.
• Exceptional written and verbal communication skills, with the ability to write for both executive and technical audiences, established proficiency to translate technical concepts into clear, compelling narratives.
• Proven capacity to lead cross‑functional initiatives and influence senior stakeholders (VP, SVP, C‑level) without direct authority.
• Analytical skills with a demonstrated ability to work with internal partners to connect communications to pipeline and revenue impact.
• Proficiency with modern marketing and partner technology stacks, including marketing automation, Salesforce CRM, partner relationship management tools, and analytics platforms.
• Track record of building new programs or meaningfully transforming existing strategies; experience in data center, cloud, AI infrastructure, networking, or enterprise IT is strongly preferred.
• Demonstrated experience adapting global marketing campaigns for partner audiences, including localizing messaging, tailoring content for partner delivery channels, and developing campaign toolkits that enable scalable, partner‑led activation across regions.