Senior Manager, Partner Content & Campaigns

Digital Realty; Austin (TX); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Digital Realty is seeking a Senior Manager, Global Alliance Partner Marketing, Content and Programs in Austin, TX. You will lead strategies to enhance pipeline growth and strengthen partner relationships through strategic marketing content. Your role involves developing programs aligned with business objectives and engaging with multiple teams to ensure effective partner execution.

Ideal candidates have a Bachelor's degree and at least 5 years of B2B partner marketing experience, with a strong analytical skill set. This position requires leadership in shaping partner marketing strategies and content while influencing stakeholders across regions.

Qualifications

• 5+ years of B2B marketing experience with partner marketing leadership.
• Proven experience driving pipeline through partner ecosystems.
• Strong analytical mindset with KPI and ROI measurement experience.

Responsibilities

• Develop and lead the Global Alliance partner marketing content and programs strategy.
• Co-design scalable partner marketing programs.
• Align closely with Sales, Product Marketing, and other teams.

Skills

B2B marketing experience

Partner marketing leadership

Analytical mindset

Stakeholder influence

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Job description

Position Title: Senior Manager, Global Alliance Partner Marketing, Content and Programs

Location: Dallas, TX or Austin, TX

The Senior Manager, Global Alliance Partner Marketing, Content and Programs leads strategy to accelerate joint pipeline growth, strengthen partner relationships, and drive market impact by developing and executing global partner marketing content and programs in close collaboration with regional partner marketing teams.

What You’ll Do

Strategy, Planning, and Partner Segmentation

• Develop and lead the Global Alliance partner marketing content and programs strategy aligned to revenue, partner, and business objectives.
• Define the Global Alliance partner marketing go-to-market strategy, including jointly validated solutions and partner-led routes to market.
• Establish partner segmentation frameworks by type, tier, lifecycle stage, and design tailored partner journeys.
• Translate enterprise GTM priorities into partner-specific plays and activation models.

Programs, Campaigns, and Field Activation

• Co-design and operationalize scalable partner marketing programs, regional marketing and co-marketing execution for global alliance partners.
• Maintain the correct messaging for strategic partners and ensure regional teams follow the globally agreed messaging to ensure consistency across all markets.
• Develop programmatic campaigns, toolkits, and playbooks while partnering with Partner Communications on messaging, delivery channels, and amplification.
• Support partner participation in key events, launches, and activations.

Content and Partner Assets

• Define and develop program-specific content and campaign assets (e.g., solution plays, co-marketing toolkits, event content) in alignment with Partner Communications frameworks and channels.
• Establish scalable frameworks to ensure consistency and repeatability.
• Build structured messaging frameworks and joint value propositions.

Partner Engagement, Ecosystem Development, and Lifecycle Management

• Build and strengthen relationships with key Alliance partners.
• Support the full partner lifecycle including onboarding and activation.
• Identify high-value partner opportunities aligned to pipeline and priorities.
• Contribute to ecosystem development and market expansion opportunities.

Cross-Functional Leadership

• Align closely with Sales, Product Marketing, Regional Marketing, PR, and Enablement teams.
• Influence senior stakeholders and drive alignment across regions.
• Enable consistent execution for global alliance partners across AMER, EMEA, and APAC.

Performance, Operations, and Optimization

• Assist developing KPIs and dashboards to measure performance metrics with partner and operations teams, working with Communications on engagement metrics optimization insights, and pipeline contribution.
• Drive continuous optimization based on performance insights.
• Implement scalable processes and operating models.

What You’ll Need

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of B2B marketing experience with partner marketing leadership.
• Proven experience driving pipeline through partner ecosystems.
• Deep understanding of partner GTM models and lifecycle management.
• Experience with multi-channel campaigns including events and ABM.
• Strong analytical mindset with KPI and ROI measurement experience.
• Ability to influence stakeholders in a matrixed organization.
• Ability to translate strategy into scalable partner programs.
• Experience in data center, cloud, or AI infrastructure preferred.