Senior Channel Marketing Programs Manager

Jobtailor; Illinois; On-site; USD 140,000 - 190,000; Full time

Job summary

Jobtailor is seeking a Senior Leader to define and execute a comprehensive partner events strategy within a SaaS ecosystem. You will establish councils, advisory boards, and community forums, creating an integrated partner experience aligned with channel and business priorities.

Lead multi-channel events (summits, webinars, roundtables) and develop initiatives to boost partner interaction, loyalty, and advocacy while driving enablement and GTM effectiveness.

Qualifications

• 8–12+ years in channel or partner programs within SaaS or enterprise tech.
• Experience owning global or multi-regional programs with measurable impact.
• Ability to translate long-term strategy into scalable partner programs.
• Strong understanding of indirect go-to-market models (resellers, MSPs, distributors).
• Proven track record designing complex programs with clear metrics and reporting.
• Ability to present strategies and outcomes to senior leadership.

Responsibilities

• Define and execute a comprehensive partner events strategy.
• Establish engagement frameworks including councils, advisory boards, and forums.
• Create a cohesive partner experience aligned with channel priorities.
• Design programs driving active participation across the partner ecosystem.
• Lead planning and execution of events: summits, webinars, roundtables, networking.
• Develop initiatives to increase partner interaction, loyalty, and advocacy.
• Create an always-on Demand Center for partners (emails, content, webinars).
• Support programs that improve partner readiness, product adoption, GTM effectiveness.
• Drive awareness and participation in enablement initiatives across the channel.
• Collaborate with channel sales, partner marketing, product marketing, alliances, CS.
• Coordinate to align partner engagement and demand strategies.
• Advocate for partner feedback in planning and decision-making.
• Identify opportunities to streamline processes and improve partner experience.
• Implement initiatives to increase retention and long-term value.
• Define and track KPIs for partner engagement and demand program effectiveness.
• Analyze data to assess impact and optimize strategies.

Skills

Channel programs

Partner marketing

Ecosystem strategy

Go-to-market

Analytics & KPIs

Executive storytelling

Cross-functional leadership

Tools

Demand Center

Webinars

Content management

Analytics tools

Job description

Responsibilities

• Define and execute a comprehensive partner events strategy
• Establish structured engagement frameworks, including partner councils, advisory boards, and community forums
• Create a cohesive partner experience aligned with channel and business priorities
• Design and deliver programs that drive active participation across the partner ecosystem
• Lead planning and execution of partner events, including summits, webinars, roundtables, and networking experiences
• Develop innovative initiatives to increase partner interaction, loyalty, and advocacy
• Create an always on Demand Center for partners including emails, content, and webinars
• Support development of programs that improve partner readiness, product adoption, and go-to-market effectiveness
• Drive awareness and participation in enablement initiatives across the channel
• Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
• Serve as a central point of coordination to ensure alignment on partner engagement & demand strategies
• Advocate for partner feedback in internal planning and decision‑making
• Identify opportunities to streamline processes and improve overall partner experience
• Implement initiatives that increase retention, satisfaction, and long‑term partner value
• Define and track KPIs related to partner engagement and Demand program effectiveness
• Analyze data to assess impact and optimize strategies

Requirements

• Typically 8–12+ years of experience in channel, partner programs, partner marketing, or ecosystem strategy within SaaS, cybersecurity, or enterprise technology environments
• Demonstrated ownership of global or multi-regional programs with measurable business impact, including strategy development and execution
• Proven ability to define long‑term strategy and translate it into scalable programs that influence revenue, partner engagement, or ecosystem growth
• Strong understanding of indirect go‑to‑market models, including resellers, distributors, MSPs, and alliances
• Track record of designing and operationalizing complex programs with clear success metrics and reporting
• Ability to present strategies, insights, and outcomes to senior leadership and stakeholders
• Experience using metrics and analytics to evaluate performance and inform program evolution.

Core Competencies

Demonstrates expertise in developing and executing partner engagement strategies, with a focus on driving partner loyalty, satisfaction, and measurable business impact. Proficient in utilizing metrics and analytics to optimize partner programs and enhance overall partner experience.

Tools & Technologies

• Demand Center
• Webinars
• Content Management
• Analytics Tools