Paid Media Growth Strategist

Structured Agency; United States; Remote; USD 75,000 - 85,000; Full time

Job summary

Structured is a powerhouse of over 50 dedicated professionals with a shared obsession for performance marketing. We've carved a niche for ourselves in the ecommerce vertical, marking just the beginning of the many industries we aspire to lead.

Our focus centers around growth -for our clients, our colleagues, and our agency. We are motivated not by obligation to "do our job" but by ambition to be the best at our craft.

Qualifications

• 3+ years of Paid Media experience in an agency setting with recent media buying.
• 3+ years of Facebook/Meta advertising experience.
• 2+ years as the growth marketing lead for ecommerce DTC brands.
• Experience managing $100K+/month budgets across Google and Meta.
• Experience running paid campaigns beyond Facebook/Instagram across Google, Snapchat, Pinterest, LinkedIn, etc.
• Experience pulling reporting in Shopify and connecting it to Paid Media impact.
• Experience with attribution tools like Triplewhale and Northbeam.
• Experience with Google Analytics and strong communication skills.

Responsibilities

• Serve as the growth strategist for paid media management: media buying, client communication, and creative strategy.
• Manage, plan, design, and operate paid media campaigns to grow your book of business.
• Own budget management and tracking to keep spend aligned with client goals, including reporting and forecasting.
• Lead client communication - daily Slack updates, biweekly calls, and quarterly business reviews - to build relationships and KPIs.
• Serve as the primary point of contact for client questions.
• Drive client growth in a way that strengthens Structured's reputation and business.
• Take full ownership of your client accounts - successes and failures alike.
• Stay current on industry trends through daily use of reporting and analytics tools.

Skills

Paid media

Facebook advertising

E-commerce growth

Data analysis

Communication

Public speaking

Budget management

Cross-functional

Tools

Google Analytics

Shopify

Triplewhale

Northbeam

Google Ads

Facebook Ads Manager

Meta Ads

Job description

Structured is a powerhouse of over 50 dedicated professionals with a shared obsession for performance marketing. We've carved a niche for ourselves in the ecommerce vertical, marking just the beginning of the many industries we aspire to lead. Our focus centers around growth -for our clients, our colleagues, and our agency. We are motivated not by obligation to "do our job" but by ambition to be the best at our craft. Each of us is on a journey to master our craft, committing the energy, effort, and enthusiasm required to excel.

The Role

As a Paid Media Growth Strategist, you'll execute and help shape paid media strategy for our clients. You're a storyteller and a data lover - someone who can translate complex numbers into crystal-clear strategy. Financial trends and budget management are second nature to you, and when it's time to act on a winning strategy, you get it done.

Qualifications

• 3+ years of Paid Media experience in an agency setting, including recent media buying experience
• 3+ years of Facebook/Meta advertising experience
• 2+ years as the primary growth marketing lead for e-commerce DTC brands
• Experience managing $100K+/month budgets across Google and Meta
• Experience running paid campaigns beyond Facebook/Instagram — Google, Snapchat, Pinterest, LinkedIn, etc.
• Experience pulling reporting in Shopify and connecting it back to Paid Media's impact
• Experience with attribution tools, like Triplewhale and Northbeam
• Experience with Google Analytics
• Strong communication skills, including the ability to explain complex concepts and navigate difficult client conversations
• Ability to identify core KPIs and growth strategies for e-commerce brands — even when founders don't yet know what those are — and communicate them clearly and strategically
• Experience coordinating marketing projects across multiple execution team members
• A sharp eye for visual creative (image and video) and design
• Working knowledge of conversion rate optimization, with the ability to advise clients on improvements
• Genuine passion for e-commerce marketing and a commitment to mastering the craft
• Strong data analysis skills, with the ability to extract insights that improve client results
• A love of learning — and helping others learn — with the humility that comes with it (no egos)
• Customer-centric mindset and a drive to win against tough odds
• Strong interpersonal skills for building relationships, both internal and external
• Excellent presentation and public speaking skills
• A doer — someone who takes action and drives growth

Responsibilities

• Serve as the growth strategist for paid media management: media buying, client communication, and creative strategy
• Manage, plan, design, and operate paid media campaigns to grow your book of business
• Own budget management and tracking to keep spend aligned with client goals, including reporting and forecasting
• Lead client communication - daily Slack updates, biweekly calls, and quarterly business reviews - to build strong relationships and keep clients informed on progress toward their KPIs
• Serve as the primary point of contact for client questions
• Drive client growth in a way that strengthens Structured's reputation and business
• Take full ownership of your client accounts - successes and failures alike
• Stay current on industry trends through daily use of reporting and analytics tools

Details

This is a fully remote role. Salary range: $75,000-$85,000.