Senior Manager, Paid Media

Jones Lang LaSalle Incorporated; Texas; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) plan with matching company

Comprehensive Medical, Dental & Vision

Paid parental leave

Paid Time Off and Holidays

Early access to earned wages (DailyPay

Job summary

Jones Lang LaSalle Incorporated (JLL) is seeking a Senior Manager, Paid Media to lead paid media strategy and performance for a defined segment. You will manage budgets, optimize ROI, and collaborate with in‑house specialists and agencies to drive scalable campaigns.

On-site in select U.S. locations including Atlanta, Chicago, Dallas, or Denver, you will leverage data-driven insights and ABM/programmatic tools to improve targeting, delivery, and measurement while ensuring compliance and

Qualifications

• Bachelor's degree in business, finance, marketing, or advertising.
• Proven experience in B2B paid media strategy, activation and optimization.
• Strong data-driven audience targeting and marketing recommendations.
• Hands-on knowledge of paid media across search/social/display/programmatic.
• Excellent project management, communication and collaboration skills.
• Experience with StackAdapt and 6Sense preferred.

Responsibilities

• Develop and execute multichannel paid media campaigns to drive growth.
• Manage budgets and optimize ROI across channels and markets.
• Collaborate with in-house teams and agencies for cohesive delivery.
• Build cases for additional investment based on performance data.
• Develop targeting strategies using first- and third-party data.
• Test and optimize ad creative, landing pages, and spend mix.
• Analyze market trends and ensure compliance with privacy regulations.

Skills

Paid media strategy

Activation & optimization

Team collaboration

Data-driven targeting

Programmatic platforms

Analytics

Project management

Education

Bachelor's degree in business, finance, marketing, or advertising

Tools

StackAdapt

6Sense

Job description

JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

SENIOR MANAGER, PAID MEDIA Job Description Summary The Senior Manager, Paid Media leads paid media strategy and performance for a defined segment, developing, managing and optimizing campaigns across multiple channels including search, display, social media, programmatic advertising, OOH/DOOH, audio, influencer and other media. This role will work as part of a team, leveraging an in-house team of paid media activation specialists and working alongside agency resources to ensure paid media efforts are cohesive, targeted and aligned with business goals. The role manages budget allocated by business lines, brand, field and campaigns, analyzes campaign performance and optimizes strategy for maximum ROI within that allocation.

Responsibilities

• Develop and execute global and/or local multichannel paid media campaigns for your defined segment to drive business growth and reach target audiences.
• Partner with a team of in-house paid media activation specialists and manage agency resources to ensure effective, on‑time campaign delivery.
• Manage allocated paid media budgets to maximize ROI, including decisions on channel mix and spend allocation within that budget.
• Build the case for reallocated or additional investment when performance data supports it and present that case to the business lines, brand, field, or campaign stakeholders who control the budget.
• Collaborate with internal teams and external agencies to create compelling, effective advertising content.
• Develop audience targeting strategies using first- and third-party data to improve campaign precision.
• Develop and implement retargeting strategies to re-engage prospects at various funnel stages.
• Continuously test and optimize ad creative variants, targeting parameters and landing pages based on performance data.
• Analyze market trends, consumer behavior and the competitive landscape to adjust campaigns accordingly, and stay current with emerging ad platforms and technologies.
• Coordinate and align paid media efforts with the broader marketing calendar and campaign initiatives.
• Track, measure and report on campaign results, providing actionable insights to relevant stakeholders.
• Manage the financial accuracy of paid media campaigns, including spend pacing and reporting against allocated budget.
• Develop and maintain relationships with stakeholders, agencies, colleagues and third-party vendors.
• Ensure compliance with data privacy regulations across all paid media activities.
• Implement process improvements and best practices to enhance operational efficiency.

Qualifications

• Bachelor's degree in business, finance, marketing, or advertising.
• Experience in B2B paid media strategy, activation and optimization.
• Experience working as part of a team.
• Experience using data to drive audience targeting and marketing recommendations.
• Deep hands‑on knowledge of paid media platforms covering search/social/display/programmatic.
• Excellent project management, communication, and collaboration skills.
• Proactive approach to problem‑solving, with strong analytical skills.
• Experience with content syndication programs and vendors preferred.
• Experience with programmatic platforms such as StackAdapt preferred.
• Experience with ABM platforms such as 6Sense preferred.

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Estimated compensation for this position: 120,000.00 – 160,000.00 USD per year. This range is an estimate and actual compensation may differ. Final compensation packages are determined by various considerations including but not limited to candidate qualifications, location, market conditions, and internal considerations.

Location

On-site – Atlanta, GA, Chicago, IL, Dallas, TX, Denver, CO

Benefits

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays
• Early access to earned wages through Daily Pay

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

JLL is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at [e-mail]. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page.

Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.

Pursuant to the Arizona Civil Rights Act, criminal convictions are not an absolute bar to employment. Pursuant to Illinois Law, applicants are not obligated to disclose sealed or expunged records of conviction or arrest. Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job‑related convictions will be considered and will not automatically disqualify the candidate.

California Residents only. If you are a California resident as defined in the California Consumer Privacy Act (CCPA) please view our Supplemental Privacy Statement which describes your rights and disclosures about your personal information. If you are viewing this on a mobile device you may want to view the CCPA version on a larger device.

Pursuant to the Los Angeles Fair Chance Initiative for Hiring Ordinance, JLL will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

I want to work for JLL.

For further information, visit jll.com.

For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with operations in over 80 countries around the world, our employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.