Senior Manager, Paid Media

Jones Lang LaSalle Incorporated; Atlanta (TX); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) plan with matching

Medical, Dental & Vision care

Paid parental leave

Paid time off & holidays

Daily Pay

Job summary

Jones Lang LaSalle (JLL) is seeking a Senior Manager, Paid Media to lead paid media strategy across multiple channels. You will work with an in-house team and agencies to optimize campaigns, manage budgets, and drive ROI across global and local initiatives.

Location-based on-site roles are available in major markets across the United States. The role requires a Bachelor’s degree in business/marketing/advertising and deep expertise in paid media platforms, ABM tools, and programmatic media.

Qualifications

• Bachelor's degree in business, finance, marketing, or advertising.
• Experience in B2B paid media strategy, activation and optimization.
• Experience working as part of a team.
• Experience using data to drive audience targeting and marketing recommendations.
• Deep hands-on knowledge of paid media platforms covering search/social/display/programmatic.
• Excellent project management, communication, and collaboration skills.
• Proactive approach to problem-solving, with strong analytical skills.
• Experience with content syndication programs and vendors preferred.
• Experience with programmatic platforms such as StackAdapt preferred.
• Experience with ABM platforms such as 6Sense preferred.

Responsibilities

• Develop and execute global and/or local multichannel paid media campaigns for defined segment to drive growth.
• Partner with in-house specialists and manage agency resources for timely delivery.
• Manage budgets to maximize ROI and optimize spend allocation.
• Build cases for additional investment and present to stakeholders.
• Collaborate with internal teams and agencies to create effective advertising content.
• Develop audience targeting strategies using first- and third-party data.
• Implement retargeting strategies to re-engage prospects.
• Test and optimize ad creative, targeting, and landing pages.
• Analyze market trends and adjust campaigns with emerging platforms.

Skills

B2B paid media

Team collaboration

Data-driven targeting

Paid media platforms

Project management

Analytical skills

Content syndication tools

StackAdapt

6Sense

Education

Bachelor's degree in business/marketing/advertising

Tools

StackAdapt

6Sense

Job description

JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

SENIOR MANAGER, PAID MEDIA

Job Description Summary The Senior Manager, Paid Media leads paid media strategy and performance for a defined segment, developing, managing and optimizing campaigns across multiple channels including search, display, social media, programmatic advertising, OOH/DOOH, audio, influencer and other media. This role will work as part of a team, leveraging an in-house team of paid media activation specialists and working alongside agency resources to ensure paid media efforts are cohesive, targeted and aligned with business goals. The role manages budget allocated by business lines, brand, field and campaigns, analyzes campaign performance and optimizes strategy for maximum ROI within that allocation.

Responsibilities

• Develop and execute global and/or local multichannel paid media campaigns for your defined segment to drive business growth and reach target audiences.
• Partner with a team of in-house paid media activation specialists and manage agency resources to ensure effective, on-time campaign delivery.
• Manage allocated paid media budgets to maximize ROI, including decisions on channel mix and spend allocation within that budget.
• Build the case for reallocated or additional investment when performance data supports it and present that case to the business lines, brand, field, or campaign stakeholders who control the budget.
• Collaborate with internal teams and external agencies to create compelling, effective advertising content.
• Develop audience targeting strategies using first- and third-party data to improve campaign precision.
• Develop and implement retargeting strategies to re-engage prospects at various funnel stages.
• Continuously test and optimize ad creative variants, targeting parameters and landing pages based on performance data.
• Analyze market trends, consumer behavior and the competitive landscape to adjust campaigns accordingly, and stay current with emerging ad platforms and technologies.
• Coordinate and align paid media efforts with the broader marketing calendar and campaign initiatives.
• Track, measure and report on campaign results, providing actionable insights to relevant stakeholders.
• Manage the financial accuracy of paid media campaigns, including spend pacing and reporting against allocated budget.
• Develop and maintain relationships with stakeholders, agencies, colleagues and third-party vendors.
• Ensure compliance with data privacy regulations across all paid media activities.
• Implement process improvements and best practices to enhance operational efficiency.

Qualifications

• Bachelor's degree in business, finance, marketing, or advertising.
• Experience in B2B paid media strategy, activation and optimization.
• Experience working as part of a team.
• Experience using data to drive audience targeting and marketing recommendations.
• Deep hands‑on knowledge of paid media platforms covering search/social/display/programmatic.
• Excellent project management, communication, and collaboration skills.
• Proactive approach to problem‑solving, with strong analytical skills.
• Experience with content syndication programs and vendors preferred.
• Experience with programmatic platforms such as StackAdapt preferred.
• Experience with ABM platforms such as 6Sense preferred.

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Estimated compensation for this position: 120,000.00 - 160,000.00 USD per year. This range is an estimate and actual compensation may differ. Final compensation packages are determined by various considerations including but not limited to candidate qualifications, location, market conditions, and internal considerations.

Location: On-site - Atlanta, GA, Chicago, IL, Dallas, TX, Denver, CO

Benefits

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays
• Early access to earned wages through Daily Pay

Jones Lang LaSalle (JLL) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at [e-mail]. This email is only to request an accommodation.

For candidates in the United States, please see a full copy of our Equal Employment Opportunity policy here. Jones Lang LaSalle(“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. Pursuant to the Arizona Civil Rights Act, criminal convictions are not an absolute bar to employment. Pursuant to Illinois Law, applicants are not obligated to disclose sealed or expunged records of conviction or arrest. Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job‑related convictions will be considered and will not automatically disqualify the candidate.

California Residents only If you are a California resident as defined in the California Consumer Privacy Act (CCPA) please view our Supplemental Privacy Statement which describes your rights and disclosures about your personal information. If you are viewing this on a mobile device you may want to view the CCPA version on a larger device. Pursuant to the Los Angeles Fair Chance Initiative for Hiring Ordinance, JLL will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and