Senior Manager of Marketing

Catapult Employers Association; Raleigh (NC); On-site; USD 85,000 - 130,000; Full time

Job summary

An established industry player is seeking a Senior Manager of Marketing to join their dynamic communications team. In this pivotal role, you will craft compelling marketing strategies and persuasive messages that resonate with customers and partners alike. Your creativity and attention to detail will drive successful campaigns that enhance brand visibility and engagement. This role offers the opportunity to work in a fast-paced environment, where your contributions will directly impact the organization's mission to advocate for business excellence in North Carolina. If you are a motivated self-starter with a passion for marketing, this is the perfect opportunity for you.

Qualifications

• 3-7 years of experience in marketing roles.
• Strong writing skills with attention to detail.
• Creative in strategy implementation.

Responsibilities

• Develop and execute integrated marketing strategies.
• Cultivate prospects for membership and sponsorship.
• Manage budgets for digital and social campaigns.

Skills

Marketing Strategy

Writing Skills

Social Media Management

Event Coordination

CRM Management

Education

Bachelor's Degree in Marketing

Google AdWords Certification

Tools

CRM Platforms

Google AdWords

Job description

Direct message the job poster from Catapult Employers Association

Recruiter, Talent Acquisition Consultant @ Catapult Employers Association | Full Cycle Recruiting

About the Company - Catapult is assisting our client, NC Chamber, in their search for a Senior Manager of Marketing. The NC Chamber is the leading business advocacy organization in North Carolina. We work in the legislative, regulatory, and political arenas to proactively drive positive change, ensuring that North Carolina is one of the best places in the world to do business.

About the Role - The Sr. Manager of Marketing is responsible for working within the communications team to develop marketing strategy and execution. S/he is an excellent writer that enjoys crafting creative, persuasive messages that inspire action by customers and build relationships with customers, sponsors, and strategic partners. S/he is a motivated, self-starter who will require little oversight to complete and follow varying and overlapping timelines. This individual is proactive and comfortable and thrives working in a fast-paced environment. Please note, we are not accepting applications through recruitment agencies at this time. Applicants must be eligible to work in the United States without the need for sponsorship.

Role Responsibilities

• Creates and executes integrated marketing approaches to support and market the NC Chamber brands.
• Works to cultivate and nurture prospects for NC Chamber membership and investment, primarily through Events, to ensure financial goals are met.
• Works to increase both sponsorship and attendees at NC Chamber events, ensuring attendance and financial goals are met.
• Oversees any events interns to help build alignment with marketing goals.
• Collaborates with AVP of Marketing and Creative Manager to ensure marketing collateral is on-brand and tailored to target audiences.
• Manages paid budget and executes strategy for digital, social, and other campaigns to market the NC Chamber and its entities.
• Creates and implements strategies for capturing new membership, sponsorship and attendee leads.
• Crafts scripts for event emcees and featured speakers.
• Builds relationships with potential strategic partners to market the NC Chamber and/or its events.
• Establishes and utilizes programs to track, report and respond to email analytics in an effort to increase engagement with target audiences and customers.
• Coordinates with internal teams to provide increased value and communicate ROI to defined audiences, ensuring financial goals are met.
• Collaborates with full communications team to deliver large-scale collateral pieces to market the NC Chamber and its offerings, specifically providing input on powerful calls to action.
• Serves as a proofreader/reviewer for all public-facing pieces.
• Improves quality of NC Chamber data by processing unsubscribes, crafting tailored marketing lists, troubleshooting bounce backs and adding new contacts.
• Works with AVP of Marketing to ensure functionality and efficiency of CRM platforms and other marketing applications/systems.
• Supervisory responsibilities may include managing marketing interns, when applicable
• Performs other duties as assigned.

Required Qualifications

• Three to seven years’ experience in a marketing role
• Above average writing skills with a commitment to crafting a strong message.
• Creative and agile in suggesting and implementing new strategies, as well as abandoning existing practices that are no longer working.
• Obsessive attention to detail that does not get in the way of productivity.
• Travel required for meetings or events within NC a few times a year; typically, no more than one night at a time.
• Social media savvy.
• Quick study.
• Enjoys working in a team.
• Interviewing finesse.
• Inquisitive, with the ability to process new information.

Preferred Qualifications

• Google AdWords certification
• Experience with paid social media campaigns

Physical Requirements

The physical requirements listed below describe the necessary abilities for an individual to successfully perform the essential duties of this position. Reasonable accommodations may be provided to support individuals with disabilities in meeting these requirements.

This role may require standing and walking for up to three hours per day. Sitting for prolonged periods, handling objects, and viewing a computer screen for three to six hours daily are also necessary.

Some reaching with hands and arms may be required, as well as occasional stooping, kneeling, or crouching. Lifting up to 10 and 25 pounds may be necessary at times. Lifting heavier weights, such as up to 50 pounds, is infrequent, while lifting over 100 pounds is not a typical requirement for this position.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Management

• Industries

  Government Relations Services

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