Senior Manager of Marketing

Turvo; Dallas (TX); Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Senior Manager of Marketing to lead their promotional and advertising efforts. This remote role involves developing comprehensive marketing plans, collaborating with management, and analyzing campaign effectiveness to enhance brand visibility and drive sales. The successful candidate will work closely with various teams to align marketing strategies with the company's mission and values. If you have a passion for marketing in the SaaS and logistics sectors and possess strong leadership skills, this opportunity offers a chance to make a significant impact in a thriving company.

Qualifications

• 7-10 years of experience in SaaS, Logistics, and supply chain preferred.
• Strong leadership and communication skills are essential.

Responsibilities

• Oversee marketing efforts to drive sales and brand awareness.
• Collaborate with teams to develop effective marketing strategies.

Skills

Excellent communication skills

Leadership abilities

Collaborative skills

Time management

Trend recognition

Education

Bachelor's in Marketing, Branding, Business, PR

Master's degree

Tools

SEO tools

Digital marketing tools

Job description

About Turvo

Turvo provides a collaborative Transportation Management System (TMS) application designed specifically for the supply chain. Turvo Collaboration Cloud connects freight brokers, 3PLs, shippers, and carriers to unite supply chain ecosystems, delivering outstanding customer experiences, real-time collaboration, and accelerated growth. The technology unifies internal and external systems, providing one end-to-end solution that streamlines operations, enhances analytics, and automates business processes while eliminating redundant manual tasks. Turvo’s customers include some of the world’s largest Fortune 500 logistics service providers and shippers as well as small to mid-sized freight brokers. Turvo is based in Dallas, Texas, with offices in Hyderabad, India. (www.turvo.com).

About the Role

This role oversees a company’s promotion and advertising efforts to drive sales and build brand awareness. The responsibilities include developing an overall marketing plan, approving design and campaign efforts, oversight of business development, measuring results and reporting to the Chief Growth Officer.

The Senior Manager of Marketing works cross departmentally and closely with a company’s management and executive team to build a brand that exemplifies the company’s mission. This role is in place to help connect marketing efforts to the values of Turvo customers and partners. The Senior Manager of Marketing’s key to success is to lead the marketing team and identify guidelines for producing content aligned with the company's Go-To-Market plan.

The Sr. Manager of Marketing role is remote, and the successful candidate will be based in Dallas, TX, and work from home.

Responsibilities:

• Review current marketing efforts and branding to improve upon them
• Analyze sales pipeline numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective
• Work with both the Sales and Marketing teams to develop successful strategies and campaigns that attract new customers and keep current clients
• Collaborate with other managers and Chief Growth Officer to make high-level decisions regarding the budget and the direction of the company
• Create and maintain a successful brand and image that attracts customers to the product or service
• Develop marketing strategies for partnerships and new client announcements
• Prepare and review monthly, quarterly, and yearly budgets
• Assist with the recruitment, training, and onboarding of new staff
• Ensure tasks are delegated fairly among the Marketing team

Qualifications:

• 7-10 years experience in SaaS, Logistics, and supply chain preferred
• Excellent communication skills, both written and verbal
• Ability to lead groups and be decisive
• Collaborative skills to accept and incorporate ideas into strategies
• Time management and organization in order to meet strict deadlines
• Ability to recognize trends and stay ahead of them
• Knowledge and practical experience with SEO, digital marketing tools, and related software
• BSc in Marketing, Branding, Business, PR, or a similar field
• Master’s degree is preferable

We are an Equal Opportunity Employer and strive to make hiring decisions that reflect our commitment to diversity and inclusion.