Senior Lifecycle Marketing Manager

Jobgether SRL; United States; Remote; USD 113,000 - 161,000; Full time

Benefits offered by this job

Fully remote work

Flexible working environment

Generous time off

Home office support

Technology stipend

Learning and development opportunities

Parental leave

Comprehensive benefits

Company merchandise

Job summary

Jobgether SRL is seeking an experienced Lifecycle Marketing expert for a fully remote, senior-level role. You will own end-to-end campaigns, scale lifecycle programs across email and in-product channels, and partner with data teams to validate targeting logic.

The position emphasizes cross-functional collaboration and delivering measurable activation, retention, and renewal improvements. In this remote-first role, you will shape roadmaps, coordinate with design and external partners, and drive

Qualifications

• Lifecycle marketing expertise within a product-led or SaaS tech environment is required.
• Own campaigns from strategy through optimization with measurable outcomes.
• Hands-on experience building campaigns in Marketo or equivalent marketing automation platform.
• Partner with data teams to validate targeting logic and record-level information.
• Translate technical signals into messaging for developers and administrators.

Responsibilities

• Build and scale lifecycle programs across email and in-product channels.
• Run large-scale, high-volume campaigns for tens of millions of users.
• Automate lead and renewal motions with B2B stakeholders.
• Validate audiences and signals with data teams; audit segments for quality.
• Manage suppression lists and targeting controls to optimize reach.
• Lead QA and launch operations including data integration troubleshooting.
• Translate product usage signals into credible messaging for technical audiences.
• Shape lifecycle roadmap with structured themes and dependencies.
• Coordinate with design and external partners to maintain quality and timelines.
• Establish naming, tracking, and reporting practices for program visibility.

Skills

Lifecycle marketing

End-to-end campaigns

Marketing automation

Data validation

Technical-to-message

Technical familiarity

Independent ownership

Cross-functional collaboration

Tools

Marketo

Job description

Accountabilities:

• Build and scale lifecycle programs: Own and develop lifecycle campaigns across email and in-product channels, supporting users and administrators across container and AI-oriented products and lifecycle stages.
• Run large-scale programmatic campaigns: Design and execute recurring, high-volume campaigns against a marketable audience in the tens of millions, working within the existing marketing automation environment and supporting an anticipated platform transition.
• Automate lead and renewal motions: Build and manage automated first-touch programs for product-qualified leads and inbound prospects, partnering closely with business development and renewals stakeholders.
• Validate audiences and behavioral signals: Work with data and growth engineering teams to access relevant product-usage signals, audit record-level data, validate targeting logic, and ensure campaign audiences are accurate before launch.
• Manage contact governance: Maintain suppression lists, contact governance rules, and targeting controls to ensure communications reach the appropriate audiences without excessive messaging.
• Own campaign QA and launch operations: Conduct pre-send QA, live proofs, launch monitoring, and real-time troubleshooting, including resolving issues involving data integrations or campaign dependencies.
• Translate technical signals into effective messaging: Convert product usage patterns, adoption events, feature engagement, and other technical signals into messaging that is relevant and credible to developers and administrators.
• Shape and sequence the lifecycle roadmap: Turn a growing set of priorities into structured themes, build queues, and sequenced roadmaps while identifying capacity constraints and dependencies early.
• Coordinate creative and external partners: Collaborate with design and agency partners to maintain campaign quality, consistency, and delivery timelines.
• Operationalize reporting: Establish consistent naming, tracking, and reporting practices that provide visibility into active programs, upcoming initiatives, and measurable business impact.

Requirements:

• Lifecycle marketing expertise: Demonstrated experience specifically in lifecycle marketing, ideally within a product-led growth, self-serve, SaaS, or technology environment rather than solely in growth or demand generation.
• End-to-end program ownership: Proven ability to own campaigns from strategy and audience definition through build, QA, launch, and optimization, with experience delivering measurable improvements in activation, retention, or renewal outcomes.
• Marketing automation experience: Hands-on experience building campaigns in Marketo or an equivalent marketing automation platform, including audience creation, campaign setup, suppressions, contact governance, QA, live proofs, and launch monitoring.
• Data and targeting validation: Comfortable partnering directly with data teams to validate record-level information and targeting logic. The ability to audit segments and identify data-quality issues is important; SQL experience is a plus but not required.
• Technical-to-message translation: Experience turning technical products, usage signals, or behavioral data into clear and credible messaging for developers, administrators, or other technically sophisticated audiences.
• Technical familiarity: Comfortable navigating developer ecosystems, cloud infrastructure, SaaS platforms, or complex multi-product technology environments.
• Independent senior-level ownership: Strong judgment, initiative, and organizational skills, with the ability to operate effectively in ambiguous environments, structure competing priorities, and independently drive programs from concept through execution.
• Cross-functional collaboration: Strong communication and stakeholder-management skills, with the ability to coordinate effectively across marketing, sales, renewals, data, engineering, design, and external partners.

Benefits:

• Competitive compensation: Canada-based compensation of CA$160,300–CA$229,000 plus equity .
• Equity participation: Equity is provided to full-time employees, allowing employees to share in the organization's long-term growth.
• Fully remote work: Remote-first role with the flexibility to work from home.
• Flexible working environment: Autonomy to manage your schedule while maintaining accountability for results and delivery.
• Generous time off: Paid time off, quarterly wellness days, and a designated year-end wellness break.
• Home office support: Resources to help create a comfortable and effective home working environment.
• Technology stipend: Equivalent to US$100 net per month to support work-related technology needs.
• Learning and development: Annual support for conferences, courses, certifications, and other professional development opportunities.
• Parental leave: 16 weeks of paid parental leave after six months of employment.
• Comprehensive benefits: Medical, retirement, and paid holiday benefits vary according to country and applicable local programs.
• Additional perks: Company merchandise and opportunities to collaborate within a globally distributed, remote-first environment.
• Important eligibility note: Visa sponsorship is not available for this role.