Senior Manager of GTM Narrative

Maven Clinic; United States; On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Parental leave

Wellness partnerships

401K matching

Professional development stipend

Career coach

Weekly team meals

Job summary

Maven Clinic seeks a strategic narrative leader to own and evolve our go-to-market narrative. You will shape how we present our platform and care programs to employers, health plans, clients, and members, translating complex clinical and product data into compelling language that drives deals and partnerships.

You will bridge strategy and execution, building the narrative framework, core value propositions, and messaging guidelines.

Qualifications

• 6–8+ years shaping narrative at high-growth tech or healthcare companies.
• Exceptional writing with ability to present financial impact to executives.
• Experience turning data into a persuasive, executive-ready narrative.
• Experience building a go-to-market narrative at deal speed.

Responsibilities

• Own and evolve Maven’s core GTM narrative across employer, health plan, and member audiences.
• Define and maintain narrative frameworks anchoring all market materials (pitch deck, positioning, campaigns, launches).
• Translate clinical evidence, outcomes data, and product capabilities into credible stories for executive buyers and clients.
• Build and maintain a living narrative system: messaging hierarchy, core value propositions, usage guidelines.
• Build feedback loops with Growth and field teams to ensure landing in buyer conversations.

Skills

Strategic storytelling

Editorial writing

Cross-functional collaboration

Data-driven argument

Education

Management consulting background

In-house operating experience

Tools

AI tooling

Data analytics tools

CRM systems

Job description

• We’re looking for a strategic narrative leader to own and evolve Maven’s go-to-market narrative
• This role owns how Maven explains itself — to the employers and health plans evaluating our platform and care management programs, to clients demonstrating the quantitative and qualitative value of Maven, and to members navigating some of life’s most important healthcare decisions
• This is a builder role
• You’ll define and maintain the narrative frameworks that anchor everything we take to market: the pitch deck, the positioning, the campaign themes, the launch moments
• This is a role for someone who operates at the intersection of strategist and writer — you’re equally comfortable defining the framework and doing the writing yourself
• You’ll report into the Director of GTM Narrative within the Growth organization, working closely with Product Marketing, Communications, Clinical, and executive leadership
• Define and evolve Maven’s core narrative, ensuring one coherent story that connects employer value and member experience
• Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments)
• Own narrative for existing clients across key moments to drive stakeholder engagement and partnership expansion
• Own the primary corporate pitch deck and keep it current with product strategy, clinical evidence, and competitive positioning
• Partner with Product Marketing to ensure product positioning lives within a company narrative
• Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and clients alike
• Build and maintain a living narrative system: messaging hierarchy, core value propositions, and usage guidelines for cross-functional teams
• Build feedback loops with Growth and field teams to understand what’s actually landing in buyer and member conversations

Benefits

• 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who’ve been with us at least six months)
• Whole-self care through wellness partnerships
• 401K matching for US-based employees (immediately vesting)
• Annual professional development stipend and access to a personal career coach through Maven
• Weekly breakfast, lunch, and get-togethers
• Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics

You use AI fluently — it’s woven into how you research, think, and writeYou’ve worked at the intersection of consulting-style systems thinking and editorial-quality writingThe right person is wired for both strategy and executionYou move fluidly between strategic framework-building and high-quality written executionUse AI and emerging technologies to accelerate research, refine ideas, and scale narrative development without compromising rigor or clarityHave operated at the intersection of B2B and consumer audiences, ideally in healthcare, healthtech, or another regulated industryHave 6-8+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing companyAre an exceptional writer who can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to membersInfluence cross-functional partners through clarity, credibility, and collaborationAre oriented to the close. You’ve built positioning designed to win deals. You understand narrative as a commercial instrument that can transform growthLearn fast and visibly. This role sits at the intersection of healthcare, business, and clinical evidence — you don’t need to know all three on day one, but you need to come in curious and get up to speed quicklyThink in systems. You build narrative infrastructure, not just one-off deliverables. You’re comfortable working from data — outcomes studies, utilization rates, financial impact — and know how to turn numbers into a coherent argument, not just a stat in a slideBackground in management consulting combined with in-house operating experienceExperience with go-to-market narrative done at deal speed — turning positioning, packaging, and pricing into language that closes dealsExperience in healthtech or another regulated industry where rigor and accessibility have to coexistExperience with messaging work that moved real outcomesExperience building a function or practice from scratch, not inheriting a mature team