GTM Narrative Lead – Strategy & Storytelling

Maven Clinic; United States; Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Equity

Hybrid work model

Work Together Days

Professional development stipend

Career coaching

401K matching

Job summary

Maven Clinic is seeking a strategic narrative leader to own and evolve its go-to-market narrative. You will shape the framework and write core messaging for employers, health plans, and members, influencing growth and partnerships.

The role blends strategy and execution, working across Product Marketing, Communications, Clinical, and leadership. Strong writing, data-driven insights, and AI fluency are essential.

Qualifications

• 6-8+ years shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company.
• Operated at the intersection of B2B and consumer audiences, ideally in healthcare/healthtech.
• Exceptional writer who articulates financial impact to executives while conveying clinical rigor and empathy to members.
• Think in systems; build narrative infrastructure with data like outcomes, utilization, and financial impact.
• Able to use AI to accelerate research, refine ideas, and scale narrative development.
• Influence cross-functional partners through clarity, credibility, and collaboration.

Responsibilities

• Define and evolve Maven's core narrative, connecting employer value with member experience.
• Shape the overarching narrative for major company moments (new product launches, partnerships, etc.).
• Own narrative for existing clients to drive engagement and expansion.
• Own the primary corporate pitch deck, keeping it current with product strategy, clinical evidence, and competitive positioning.
• Partner with Product Marketing to embed product positioning in the narrative.
• Translate clinical research, outcomes data, and product capabilities into credible stories for executive buyers and clients.
• Build and maintain a living narrative system: messaging hierarchy, core value propositions, and usage guidelines.
• Establish feedback loops with Growth and field teams to measure what lands in buyer conversations.

Skills

Narrative strategy

GTM narrative

Editorial writing

AI fluency

Cross-functional collaboration

Data-driven storytelling

Executive communication

Job description

Maven Clinic is seeking a strategic narrative leader to own and evolve its go-to-market narrative. You will shape the framework and write core messaging for employers, health plans, and members, influencing growth and partnerships.

The role blends strategy and execution, working across Product Marketing, Communications, Clinical, and leadership. Strong writing, data-driven insights, and AI fluency are essential.