Senior Manager of Content and Communications

stedwards; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical & Rx Coverage

Dental

Vision

Retirement Plan – (TIAA) 5%/7% match

Paid Holidays

Tuition Benefits

Job summary

St. Edward's University in Austin, Texas seeks a Senior Manager of Content and Communications to lead multimedia storytelling and multi-channel outreach. You will shape content strategy to enhance reputation, support enrollment, and engage alumni and donors.

The role requires strategic thinking, strong storytelling, and experience translating high-level goals into human-centered narratives across audiences, with collaboration across campus partners.

Qualifications

• Bachelor's degree (or equivalent) in Communications, Public Relations, Marketing, Public Affairs, or related field.
• 5–8 years in integrated marketing and communications with proven digital storytelling and media relations.
• Strong strategic planning skills for multi-channel content distribution.
• Experience drafting high-level strategy documents and core messaging.
• Experience advising on executive communications, reputation management, and crisis communications.
• Proven ability to manage editorial calendars and complex content lifecycles.
• Deep understanding of media landscape and press relationships.

Responsibilities

• Drive integrated content strategies and maintain a centralized editorial calendar.
• Align content with institutional positioning to support recruitment, alumni/donor engagement, and community impact.
• Elevate storytelling by highlighting faculty, research, student success, and donor impact.
• Collaborate with Academic Affairs, Enrollment Marketing, Advancement, and Student Affairs on storytelling opportunities.
• Own the social media editorial calendar and direct content distribution across platforms and News Center.
• Use data and trends to measure content performance and inform leadership with recommendations.
• Develop proactive media outreach to advance goals and secure high-impact placements.
• Position faculty and staff thought leadership against timely trends; draft press releases, op-eds, pitches, talking points, media advisories.
• Serve as primary contact for media inquiries; manage journalist database and press events.
• Support internal comms to inform faculty, staff, and students; advise leadership on communications opportunities and challenges.
• Assist Crisis Management Team with issues management and reactive inquiries.
• Other duties as assigned and trained.

Skills

Multichannel storytelling

Media relations

Crisis messaging

Editorial calendars

Stakeholder management

Strategic planning

Education

Bachelor's degree in Communications or related field

Job description

Senior Manager of Content and Communications

Marketing and Communications

St. Edward's University of Austin, Texas invites applications for the position of Senior Manager of Content and Communications. The Senior Manager of Content and Communications leads multichannel storytelling initiatives and media outreach to advance the university's reputation and thought leadership, support enrollment, engage alumni and donors, and enhance the campus community experience. Reporting to the Senior Director of Content and Communications, this role helps develop and implement strategic initiatives that elevate institutional reputation, support revenue generation, engage key audiences, and promote the university's mission. The ideal candidate is a strategic thinker and creative storyteller who can translate complex, high-level institutional goals into human-centered, channel tailored multimedia narratives that resonate with students, stakeholders, and the broader community.

For consideration, minimum qualifications include:

• Bachelor's degree (or equivalent experience) in Communications, Public Relations,Marketing, Public Affairs, or a related field.
• 5 to 8 years of professional experience in integrated marketing and communications, with aproven track record in digital storytelling, media relations, internal communications, and crisis messaging.
• Strong strategic planning skills, with experience optimizing and distributing multi-channelcontent for both internal and external audiences.
• Proven experience developing and implementing comprehensive communications plans,including drafting high-level strategy documents and defining core messaging.
• Experience advising on or supporting executive communications, reputation management, andcrisis communications.
• Demonstrated success developing and managing editorial calendars and overseeing complexcontent lifecycles from initial concept to multi-platform distribution.
• In-depth understanding of the media landscape with a network of press contacts and a trackrecord of securing strategic, high-impact media placements.
• Exceptional professional judgment with the ability to manage complex stakeholderrelationships, navigate ambiguity, and drive projects independently.

Preferred Qualifications include:

• General working knowledge of issues in higher education, as well as a familiarity of University policies and operations.

Essential Responsibilities Include:

• Drive the university's digital storytelling footprint by leading the development of integrated content strategies and maintaining a centralized editorial calendar.
• Align content with institutional positioning to deliver brand-consistent messaging that supports student recruitment and retention, alumni/donor engagement, and overall community impact.
• Elevate storytelling quality by championing narratives that highlight faculty expertise,research, student success, and donor/alumni impact to inspire and engage target audiences.
• Partner with key institutional stakeholders (including Academic Affairs, Enrollment Marketing, Advancement, and Student Affairs) to identify high-impact storytelling opportunities.
• Drive multi-channel audience engagement by owning the university's social media editorial calendar and directing content distribution across all major social platforms and the News Center to amplify institutional stories.
• Leverage data and emerging trends to measure content performance, provide data-driven recommendations to leadership, and integrate innovative digital strategies to keep storytelling content relevant.
• Develop and execute proactive media outreach to advance the university's strategic goals, elevate its reputation, and secure high-impact placements across print, broadcast, digital, and emerging multimedia platforms.
• Drive earned media opportunities by strategically positioning faculty and staff thought leadership against timely national and regional trends; author high-level communications materials including press releases, op-eds, pitches, talking points, and media advisories.
• Serve as the primary point of contact for incoming media inquiries while managing the journalist database, coordinating press events, and providing interview preparation for university spokespeople.
• Collaborate with the Senior Director of Content and Communications to implement internal communication strategies that inform and engage faculty, staff, and students.
• Advise senior leadership on communication opportunities and challenges, collaborating campus partners to ensure the alignment and amplification of messaging.
• Support senior leadership through the Crisis Management Team with issues management, crisis response, and reactive media inquiries.
• Other duties as assigned, trained for and qualified to do.

For detailed information, please scroll to the bottom of the page to download the job description.

The University offers an excellent TOTAL REWARDS package!

• Medical & Rx Coverage (HSA Available)
• Dental
• Vision
• Flexible Spending Accounts
• Short Term Disability (STD) Insurance
• Long Term Disability (LTD) Insurance
• Life & Accidental Death & Dismemberment (AD&D) Insurance
• Employee Assistance Program (EAP)
• Pet Insurance
• Annual Leave & Paid Sick Leave
• Retirement Plan – (TIAA) Employee 5%/Employer Match 7%
• Tuition Benefits
• Paid Holidays
• Services & Discounts

MISSION INTEGRATION STATEMENT:

St. Edward's was founded by the Congregation of Holy Cross, from which it acquired distinguishing characteristics that include the courage to take risks, an international perspective and the commitment to provide educational opportunities for students of varied cultural, religious, educational and economic backgrounds. In support of the mission, the different backgrounds of St. Edward's students, faculty and staff enrich our community and represent a significant part of our culture and commitment to excellence. We value the individual differences, life experiences, unique capabilities and innovative talent that our employees and students contribute to our vibrant academic environment. St. Edward's honors and respects all members of its community by fostering an inclusive and welcoming environment that respects the dignity and worth of each person and stresses the obligation of all people to pursue a more just world.

EQUAL OPPORTUNITY EMPLOYER:

St. Edward's University, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action.

The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

ABOUT ST. EDWARD'S UNIVERSITY

Founded in 1885 by the Congregation of Holy Cross, St. Edward's University is a private, Catholic liberal arts institution of more than 4,600 diverse students located in Austin, Texas. St. Edward's emphasizes critical thinking and ethical practices, as well as small classes, personalized learning and exciting internship opportunities. The community atmosphere extends to the approximately 800 faculty and staff who work together to make the university a welcoming yet challenging environment for students. An overview of St. Edward's University employee benefits is available at; https://www.stedwards.edu/human-resources/benefits-summary

Sponsorship:

We are not offering sponsorship at this time.

Background Checks:

A criminal history background check is required for finalist(s) under consideration for this position.

Reference #:J2026057

Available: Immediately