Strategic Content & Communications Lead

stedwards; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical & Rx Coverage

Dental

Vision

Retirement Plan – (TIAA) 5%/7% match

Paid Holidays

Tuition Benefits

Job summary

St. Edward's University in Austin, Texas seeks a Senior Manager of Content and Communications to lead multimedia storytelling and multi-channel outreach. You will shape content strategy to enhance reputation, support enrollment, and engage alumni and donors.

The role requires strategic thinking, strong storytelling, and experience translating high-level goals into human-centered narratives across audiences, with collaboration across campus partners.

Qualifications

• Bachelor's degree (or equivalent) in Communications, Public Relations, Marketing, Public Affairs, or related field.
• 5–8 years in integrated marketing and communications with proven digital storytelling and media relations.
• Strong strategic planning skills for multi-channel content distribution.
• Experience drafting high-level strategy documents and core messaging.
• Experience advising on executive communications, reputation management, and crisis communications.
• Proven ability to manage editorial calendars and complex content lifecycles.
• Deep understanding of media landscape and press relationships.

Responsibilities

• Drive integrated content strategies and maintain a centralized editorial calendar.
• Align content with institutional positioning to support recruitment, alumni/donor engagement, and community impact.
• Elevate storytelling by highlighting faculty, research, student success, and donor impact.
• Collaborate with Academic Affairs, Enrollment Marketing, Advancement, and Student Affairs on storytelling opportunities.
• Own the social media editorial calendar and direct content distribution across platforms and News Center.
• Use data and trends to measure content performance and inform leadership with recommendations.
• Develop proactive media outreach to advance goals and secure high-impact placements.
• Position faculty and staff thought leadership against timely trends; draft press releases, op-eds, pitches, talking points, media advisories.
• Serve as primary contact for media inquiries; manage journalist database and press events.
• Support internal comms to inform faculty, staff, and students; advise leadership on communications opportunities and challenges.
• Assist Crisis Management Team with issues management and reactive inquiries.
• Other duties as assigned and trained.

Skills

Multichannel storytelling

Media relations

Crisis messaging

Editorial calendars

Stakeholder management

Strategic planning

Education

Bachelor's degree in Communications or related field

Job description

St. Edward's University in Austin, Texas seeks a Senior Manager of Content and Communications to lead multimedia storytelling and multi-channel outreach. You will shape content strategy to enhance reputation, support enrollment, and engage alumni and donors.

The role requires strategic thinking, strong storytelling, and experience translating high-level goals into human-centered narratives across audiences, with collaboration across campus partners.