Senior Manager, Merchandising Excellence

Coca-cola; Atlanta (GA); On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a proactive Senior Manager for their Merchandising Excellence Team. This pivotal role involves developing and executing innovative market activation materials across various brands and channels in North America. The ideal candidate will leverage insights and collaborate with internal and external partners to enhance in-store engagement and drive brand growth. With a focus on strategic merchandising solutions, this position offers a unique opportunity to influence decision-making and contribute to the company's success in a dynamic environment. If you are a self-starter with a passion for marketing and a knack for project management, this role is perfect for you.

Qualifications

• 5+ years of experience in marketing activations in a global environment.
• Strong project management and data analysis skills are essential.

Responsibilities

• Develop and execute market activation materials across brands and channels.
• Collaborate with stakeholders to create strategic merchandising solutions.

Skills

Influencing Skills

Communication Skills

Organizational Skills

Data Analysis

Project Management

Adaptability

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Coke Catalog Tool

Job description

We are seeking a dynamic and proactive candidate with a growth mindset and entrepreneurial spirit to join our Merchandising Excellence Team as a Senior Manager. This role is responsible for developing and executing market activation materials across all brands, geographies, and channels in the USA and Canada. The successful candidate will collaborate with internal and external stakeholders to translate brand strategies into effective merchandising solutions—such as stealable merch and retailtainment—that drive activation and support the North American Operating Unit's growth objectives. They will leverage insights, influence decision-making with data, and work with cross-functional partners and bottling partners to enhance in-store engagement, scale, affordability, and basket incidence.

Position Overview:

This role oversees the development and execution of market activation materials across all brands, geographies, and channels in the USA and Canada.

Function Related Activities/Key Responsibilities:

• Collaborate with cross-functional stakeholders, agencies, and suppliers to develop strategic merchandising solutions that deliver top-tier execution, build brand equity, and enhance the commercial success (e.g., printed point of sale elements, displays, permanent racks, premiums).
• Manage vendor partnerships to ensure scalability and affordability, understanding the system’s needs by channel.
• Provide expertise to guide the creation of concepts from ideation through production and market activation.
• Foster collaboration, drive complex decision-making, navigate differing viewpoints, and maintain resilience to achieve results.
• Utilize system scale to deliver savings, innovation, consistency, quality, and excellence in commercial execution.
• Challenge the system to maximize value and savings, align early with CAMs to influence subsidy allocation, and advocate for system improvements.
• Conduct cost/benefit analyses of program elements against system objectives, steward program results, and perform post-program evaluations.
• Manage program timelines and budgets effectively, and utilize the Coke Catalog tool for program administration.

Education Requirements:

• Bachelor's degree in Marketing, Business, or a related field.

Related Work Experience:

• Preferably 5 years of experience leading marketing activations across geographies in a complex, global environment, or similar experience in brand strategy and application across channels and key consumption occasions for various shopper personas.

Functional Skills:

• Strong influencing, communication, and organizational skills.
• Self-starter with high levels of organization.
• Proficient in data analysis for post-program review and upstream decision-making.
• Adaptable to rapidly changing environments.
• Excellent project and program management abilities.

Additional Skills: Media Planning, Sponsorships, Local Advertising, Shopper Marketing, Online Marketing, Marketing Activation, Consumer Segmentation, Competitive Assessments, Digital Media Strategy, Creative Briefs, Marketing Strategies, SWOT Analysis, Brand Positioning, Group Problem Solving, Social Media Strategies, Brand Architecture, Channel Management, Team Management.