Senior Manager, Media Analytics & Investment Planning

Bath & Body Works; Reynoldsburg (OH); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Onsite wellness center

401(k) with company match

Associate Stock Purchase Program with

Paid time off and parental leave

Tuition reimbursement

Merchandise discount

Job summary

Bath & Body Works in Columbus, OH or NYC is seeking a Senior Manager, Paid Media - Media Analytics & Investment Planning to lead investment strategy, measurement, and performance optimization to drive customer growth and business results.

You will collaborate with Marketing, Finance, Analytics, CRM, Digital, and Customer teams, building investment frameworks and guiding executives. You will lead a team and translate insights into strategic recommendations.

Qualifications

• 8–10+ years in paid media, analytics, marketing measurement, or digital marketing, including 4+ years in people leadership.
• Experience with MMM, campaign reporting, brand lift and incrementality studies.
• Strong ability to synthesize data sources and translate analysis into clear investment recommendations.
• Excellent verbal and written communication; able to build executive-ready narratives.
• Leadership in cross-functional, growth-focused teams.

Responsibilities

• Lead media investment strategy, forecasting, and budget management across campaigns.
• Develop investment strategies that improve business impact and return on spend.
• Partner with Marketing and Finance to align investments with priorities.
• Lead media measurement and analytics to support decisions and performance enhancements.
• Translate insights into channel mix, audience strategy, and optimization.
• Drive testing and learning to enhance media effectiveness.
• Lead a high‑performing analytics and investment planning team.
• Advise senior leaders with data-driven recommendations and executive communications.

Skills

Media analytics

Investment planning

Leadership

Communication

Data synthesis

Experimentation

Education

Bachelor’s degree in Marketing/Advertising/Analytics

Master’s degree preferred

Tools

MMM

Campaign reporting

Platform reporting

Audience framework

DSPs

Job description

This position may be based in either NYC, or Columbus, OH

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.

We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.

The Senior Manager, Paid Media - Media Analytics & Investment Planning leads media investment strategy, measurement, and performance optimization to drive customer and business growth. This role translates performance insights into investment decisions, ensuring media investments align with enterprise objectives, customer priorities, and return expectations. Working across Marketing, Finance, Analytics, CRM, Digital, and Customer teams, the role develops investment and measurement frameworks that improve marketing effectiveness and inform strategic decision-making. This position also leads a team of media analytics and investment planning professionals and serves as a key advisor on customer growth initiatives.

Responsibilities

• Media Investment Strategy & Planning
• Lead media investment planning, forecasting, and budget management across seasonal, quarterly, and campaign initiatives.
• Develop investment strategies and recommendations that improve business impact, customer growth, and return on media spend.
• Partner with Marketing and Finance leaders to align investments with enterprise priorities and performance goals.
• Measurement & Performance Optimization
• Lead media measurement and analytics strategies that support investment decisions and performance improvement.
• Translate data and insights into recommendations for channel mix, audience strategy, targeting, and optimization.
• Drive testing, learning, and continuous improvement to enhance media effectiveness.
• Customer Growth & Enterprise Partnership
• Partner with cross-functional teams to align media strategies with customer acquisition, retention, and re‑engagement objectives.
• Represent Paid Media in enterprise customer growth initiatives and planning efforts.
• Establish performance frameworks that measure media's contribution to customer and business outcomes.
• Leadership & Influence
• Lead and develop a high‑performing team focused on analytics, investment planning, and performance excellence.
• Serve as a trusted advisor to senior leaders on media investment strategy and effectiveness.
• Influence decision‑making through data‑driven insights, strategic recommendations, and clear executive communications.

Qualifications

• Experience: 8-10+ years of experience in paid media, media analytics, marketing measurement, investment planning, or digital marketing, including 4+ years of people leadership.
• Technical Skills: Experience with MMM, campaign and platform reporting, brand lift and incrementality studies, audience frameworks, investment scenario planning, diminishing‑return analysis, test design, and analytics or visualization platforms. Working knowledge of major paid media platforms and DSPs.
• Analytical Abilities: Demonstrated ability to synthesize complex and sometimes conflicting data sources, identify implications, and translate analysis into clear investment, customer, and media recommendations. Strong understanding of value, marginal returns, sufficiency, experimentation, and performance reporting.
• Communication Skills: Excellent verbal and written communication skills, including the ability to build executive‑ready narratives and influence collaborators across Marketing, Finance, Analytics, Customer, CRM, Digital, and agency teams.
• Leadership Qualities: Demonstrated experience leading and developing a team, building cross‑functional alignment, driving accountability, and encouraging a culture centered on growth and development.

Education

• Bachelor’s degree or equivalent experience in Marketing, Advertising, Business Administration, Analytics, or a related field. Master’s degree or equivalent experience preferred.

Core Competencies

• Drives Results
• Action Oriented
• Collaborates
• Decision Making
• Nimble Learning

Benefits

• Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• No‑cost mental health and well‑being support through our Employee Assistance Program (EAP).
• 401(k) with company match and Associate Stock Purchase Program with discount.
• Opportunity for paid time off, paid parental leave and access to family building benefits.
• Home, auto and pet insurance and a company‑provided Care.com subscription.
• Tuition reimbursement and scholarship opportunities for post‑secondary education.
• Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
• Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Washington Fair Chance Act Guide

We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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