Digital Art Director

Bath & Body Works; Reynoldsburg (OH); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical benefits

Dental & vision coverage

401k with company match

Employee discounts

Wellness programs

Job summary

Bath & Body Works in Reynoldsburg, OH is seeking a Digital Art Director to lead the creative vision for our brand's digital experiences across website and app. You will translate our brand strategy into modern campaigns and collaborate with cross-functional partners to deliver compelling content.

This role focuses on elevating photo and video production, guiding motion graphics, and mentoring a design team to uphold high creative standards.

Qualifications

• 8–10 years design experience with increasing responsibility, 5+ years in art direction in retail or cosmetics preferred.
• Experience shaping brand and product vision and strategies.
• Strong leadership, high creative standards, and ability to drive innovation.
• Experience leading elevated photo and video shoots.
• Ability to manage timelines, budgets, and cross-functional partners.

Responsibilities

• Lead the creative digital development for website, app, and marketing.
• Translate brand strategy into elevated digital experiences and campaigns.
• Prepare presentations for leadership and align cross-functional teams.
• Develop a calendarized vision and collaborate with merchants and partners.
• Manage talent, coach teams, and maintain high creative standards.

Skills

Art Direction

Brand Vision

Creative Leadership

Motion Graphics

Photography & Video Direction

Education

Bachelor's degree in art direction, design, advertising, marketing or related field

Tools

Adobe Photoshop

Illustrator

InDesign

After Effects

Figma

Job description

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand - you become part of Gingham Nation, where people are at the center of everything we do.

We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.

Summary

The Digital Art Director develops and implements the overarching creative vision and strategy for the brand. They concept and build elevated & modern digital experiences that translate into successful campaigns. They evolve and transform digital marketing for the brand, while protecting it through attention to detail. Communication & collaboration are the key to success.

Responsibilities

• Manage the creative digital development process for the website and app, external marketing, and additional digital needs.
• Conceptualize, develop, implement and maintain the digital expression through all marketing communication to customers through artistic translation of the brand strategy.
• Create cohesive and thorough conceptual, executional and review presentations in collaboration with team leads and cross-functional partners to gain alignment and approval on marketing creative.
• Present conceptual ideas and executional work to executive leadership and delineate feedback to design working teams.
• Build a strategic and calendarized vision for the team and communicate to key cross-functional partners.
• Influence and work directly with merchants and marketing partners to gain a full understanding of their businesses and strategies and apply creative marketing to bring the products to life.
• Collaboratively develop and execute photo and video shoots with the studio team focusing on exciting motion graphics and immersive photography.
• Research into emerging trends in marketing campaign and strategy, beauty retailers, photography, design, and typography across the retail space and how they can impact and elevate our brand.
• Understand our customers, their digital design needs and how we can execute flawless experiences to build the brand online.
• Manage and develop talent by inspiring, coaching, and mentoring to continuously evaluate talent.

Qualifications

• 8-10 years of experience in design with increasing responsibility with 5+ years of art direction retail, fashion or cosmetics industry preferred
• Experience in creating brand/product vision and strategies
• Strong ability to provide creative leadership set and maintain high creative standards and bring innovation to the business
• Experience in building, managing and executing elevated photo and video shoots
• Ability to inspire, develop, and lead a staff of graphic designers
• Experience in concepting and executing video and motion graphics
• Ability to influence business partners to align on creative vision
• Demonstrated ability to manage timelines, budgets and risk mitigation
• Ability to communicate creative vision to others
• Demonstrate change agility flexible to business needs

Education

• Bachelor's degree in art direction, design, advertising, marketing or another related field preferred

Core Competencies

• Drives Results
• Action Oriented
• Decision Making
• Nimble Learning
• Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good - every day. Benefits for eligible associates include:
• Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• No-cost mental health and well-being support through our Employee Assistance Program (EAP).
• 401k with company match and Associate Stock Purchase program with discount.
• Opportunity for paid time off, paid parental leave and access to family building benefits.
• Home, auto and pet insurance and a company-provided Care.com subscription.
• Tuition reimbursement and scholarship opportunities for post-secondary education.
• Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.

We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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