Senior Manager, Marketing Planning And Strategy, Marketing Programs/Sales Enablement - Walmart [...]

Walmart; San Bruno (CA); On-site; USD 117,000 - 234,000; Full time

Job summary

An established industry player is looking for a Senior Marketing Programs and Sales Enablement Manager to join their dynamic Growth Marketing team. This role offers a unique opportunity to shape content marketing strategies and drive sales enablement initiatives that resonate with diverse buyer personas. You'll collaborate across departments, leveraging data and analytics to optimize marketing efforts and enhance customer journeys. With a commitment to fostering a culture of excellence and curiosity, this position promises to be both challenging and rewarding. If you thrive in a fast-paced environment and are passionate about B2B marketing, this could be the perfect fit for you.

Benefits

401(k) match

Stock purchase plan

Paid maternity leave

Paid parental leave

PTO

Multiple health plans

Incentive awards

Qualifications

• 3-7 years of experience in marketing with a focus on B2B strategies.
• Strong proficiency in martech tools and data-driven marketing.

Responsibilities

• Develop and execute content marketing strategies for multi-channel programs.
• Manage sales enablement strategy to support marketing and sales alignment.

Skills

B2B Marketing

Content Marketing

Data Analysis

Cross-Functional Collaboration

Communication Skills

Organizational Skills

Adaptability

Education

Bachelor's degree in Business, Marketing, or Communications

Master's degree in Business Administration

Tools

Salesforce Sales Cloud

Salesforce Marketing Cloud

Google Analytics

Adobe Analytics

Social Media Analytics Tools

Job description

Position Summary

The Walmart Connect (WMC) Growth Marketing team is seeking a Senior Marketing Programs and Sales Enablement Manager with extensive experience in running multi-channel, multi-touch marketing programs. This role will focus on creating content marketing programs to fuel these initiatives and managing the sales enablement strategy and execution to provide marketing support and content aligned with sales playbooks. The ideal candidate will excel in cross-functional collaboration and have a proven track record in B2B marketing.

This role is not remote. It is expected that the associate hired for this position will spend most of their working week at either our Hoboken, NJ or San Bruno, CA office.

Key Responsibilities:

• Content Marketing Programs: Develop and execute content marketing strategies to support multi-channel, multi-touch marketing programs that are specific to buyer personas.
• Leverage Data and Analytics: Use data to analyze customer behaviors, identify opportunities, and optimize marketing strategies. Establish and monitor key performance indicators (KPIs) to assess the impact of sales enablement initiatives.
• Sales Enablement Strategy and Execution: Manage the sales enablement strategy and execution to provide marketing support and content aligned with sales playbooks as well as maintaining all of the related internal content management platforms.
• Cross-Functional Collaboration: Work closely with teams including Partner Development, Sales, Product Marketing, and Business Operations to ensure cohesive and effective program execution.
• Contribute to WMC’s Culture: Build relationships, operate with excellence, stay curious, and embrace a growth mindset to contribute to WMC’s culture, mission, and goals.

Minimum Requirements:

• Educational Background: Bachelor's degree in Business, Marketing, Communications, or a related field and 3 years of experience in marketing or a related field OR 7 years of experience in marketing or a related field.
• B2B Marketing Expertise: Extensive experience in B2B marketing program development, with a proven ability to design and optimize personalized customer journeys.
• MarTech Proficiency: Proficiency with martech tools such as Salesforce Sales Cloud, Salesforce Marketing Cloud, Google Analytics, Adobe Analytics, and social media analytics tools for Meta and LinkedIn.
• Data-Driven Mindset: Strong experience in using attribution models and experimentation to measure the incremental lift of customer journeys.
• Communication and Organizational Skills: Impeccable communication and organizational skills that facilitate effective cross-functional collaboration and project execution.
• Adaptability: Ability to rapidly assess and adjust priorities in a dynamic, fast-paced environment.
• Feedback and Ambiguity: Comfortable giving and receiving feedback, dealing with ambiguity, and engaging in challenging discussions. Continuously gather feedback and analyze performance data to optimize programs and processes.

Preferred Qualifications:

• 8 years of experience in marketing or a related field.
• 5-7 years of experience in B2B marketing, with a proven record of driving awareness and growth at scale.
• Expertise in cross-channel and cross-platform marketing and media landscape, with experience in evolving analytics and measurement capabilities.

About Walmart Connect

At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart's sales data to prove it. #WalmartConnect

Benefits & Perks:

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.

The annual salary range for this position is $108,000.00-$216,000.00 for Hoboken, New Jersey and $117,000.00-$234,000.00 for San Bruno, California. Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications:

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications:

Leading cross-functional projects, Marketing or related field, Supervisory experience, Masters: Business Administration

Primary Location:

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America