Growth Marketing Manager

ZIPLINE; South San Francisco (CA); On-site; USD 170,000 - 200,000; Full time

Job summary

A leading company in logistics technology seeks a Growth Marketing expert to develop and execute data-driven strategies for customer acquisition. This role demands a strategic mindset, strong analytical skills, and expertise in building effective marketing campaigns across various platforms to enhance performance and achieve business goals.

Benefits

Equity compensation

Discretionary annual performance bonuses

Comprehensive health benefits

Paid time off

Qualifications

• Deep expertise in paid social and paid search.
• Comfortable using Ads Manager tools.
• Results-focused, using insights for decision-making.

Responsibilities

• Develop and execute data-driven acquisition growth strategy.
• Own end-to-end strategy from ideation to performance analysis.
• Utilize A/B testing for optimizing ads and targeting.

Skills

Data-driven decision making

Stakeholder management

Analytical skills

Strategic planning

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Job description

About Zipline

Do you want to change the world? Zipline is on a mission to transform the way goods move. Our aim is to solve the world’s most urgent and complex access challenges by building, manufacturing and operating the first instant delivery and logistics system that serves all humans equally, wherever they are. From powering Rwanda’s national blood delivery network and Ghana’s COVID-19 vaccine distribution, to providing on-demand home delivery for Walmart, to enabling healthcare providers to bring care directly to U.S. homes, we are transforming the way things move for businesses, governments and consumers. The technology is complex but the idea is simple: a teleportation service that delivers what you need, when you need it. Through our technology that includes robotics and autonomy, we are decarbonizing delivery, decreasing road congestion, and reducing fossil fuel consumption and air pollution, while providing equitable access to billions of people and building a more resilient global supply chain.

Join Zipline and help us to make good on our promise to build an equitable and more resilient global supply chain for billions of people.

About You and The Role

The Marketing organization is seeking a strategic, data-driven Growth Marketing expert to drive our customer acquisition playbook. The ideal candidate will have a proven track record in developing and executing successful paid channel strategies that align with overarching marketing goals. This role requires a strong analytical mind to evaluate performance metrics, optimize ROAS, and unlock new opportunities through a collaborative test-and-learn approach. We need a self-starter who excels in stakeholder management, partners effectively with creative teams, and thrives in a fast-paced environment.

What You’ll Do

• Develop and execute a data-driven acquisition growth strategy for Zipline customers, setting ambitious and measurable goals for volume and efficiency.
• Own the end-to-end strategy and execution from ideation and targeting to creative optimization and performance analysis
• Utilize A/B testing and other experimentation methodologies to continuously refine ad creative, audience targeting, and bid strategies
• Leverage data and analytics to inform bid strategies, audience segmentation, and creative approaches that enhance performance and efficiency
• Partner with teams across Creative, Finance, and Data Analytics to ensure your channels are delivering against targets
• Lead budget forecasting and pacing to ensure financial accountability and maximize efficiency
• Collaborate with Field Marketing, Business Operations, and Engineering to enhance and test conversion paths
• Evaluate and present results from your programs, making and implementing recommendations for further campaign optimization and new areas of focus

What You’ll Bring

• Deep expertise in paid social and paid search
• Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps.
• Experience building up performance marketing channels from scratch, balancing effort vs reward to prioritize more impactful returns.
• Comfortable building campaigns and ads in platforms’ “Ads Manager” tools for businesses (e.g. Meta, Google, and TikTok Ads Manager)
• Strong interpersonal skills and communication capabilities with the ability to work across both technical and creative teams.
• High level of ownership, accountability & ability to manage multiple stakeholders across different projects
• Self-starter that proactively seeks opportunities where Marketing can uniquely support the growth of the business

What Else You Need to Know

This role is based at our office in South San Francisco, CA.

The starting cash range for this role is $170,000 - $200,000. Please note that this is a target, starting cash range for a candidate who meets the minimum qualifications for this role. The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may also include: equity compensation; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental and vision insurance; paid time off; and more.

Zipline is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state, federal or local law or our other policies.

We value diversity at Zipline and welcome applications from those who are traditionally underrepresented in tech. If you like the sound of this position but are not sure if you are the perfect fit, please apply!