Senior Manager, Marketing (Personalisation & Experimentation)

Qantas Airways; Lincoln (NE); On-site; USD 90,000 - 130,000; Full time

Job summary

Qantas Airways is seeking a Senior Manager in Marketing (Personalisation & Experimentation) to lead strategic marketing initiatives and enhance customer engagement. This permanent, full-time role will be essential in defining marketing capabilities, driving performance, and overseeing the implementation of marketing strategies. Strong leadership and a deep understanding of marketing dynamics are essential.

Benefits

Discounted air travel for employees and family

Flexible leave options including paid parental leave

Access to various discounts and rewards

Wellbeing support and tailored nutrition plans

Qualifications

• 7+ years in Marketing in diverse digital industries.
• Recent experience in leading agile marketing squads.
• Deep understanding of push and pull marketing strategies.

Responsibilities

• Define the strategic vision for personalisation and experimentation programs.
• Deliver capability roadmaps to meet evolving Marketing needs.
• Collaborate effectively with senior leaders across various functions.

Skills

Leadership

Communication

Problem Solving

Stakeholder Influence

Education

Tertiary qualification in Marketing, Commerce or related field

Job description

Job Description

• Provide a future-focused voice that ensures P&E solutions align to Marketing’s short and term long goals
• Build strategic solutions and that align to the needs of Marketing leadership and the
• broader marketing workforce
• Permanent, full-time role based at Mascot Head Office

Qantas has always been dedicated to going above and beyond for their customers – both in the air, and on the ground and at Qantas Loyalty; we’re a huge part of that commitment. By taking the time to recognise and reward our members, we build stronger relationships with the people who matter most.

Reporting to the Head of Marketing Capability, the Senior Manager Marketing (Personalisation & Experimentation) is responsible for the performance and efficiency of the Marketing pillar within the Personalisation & Experimentation (P&E) function. P&E is a cross functional, agile team responsible for the definition, creation and implementation of evolved capability leveraging the power of data-driven personalisation and optimisation of communications and experiences through ongoing experimentation for Qantas Group.

This senior and influential role will help define the strategic vision for personalisation and experimentation programs across Qantas’ varying products and service offerings. This role requires a deep understanding of the marketing mix and personalisation landscape as well as intimate knowledge of the specific needs of Marketing functions across Qantas and Qantas Loyalty.

You will be responsible for the prioritisation, delivery and implementation of a capability roadmap that ensures the evolving needs of the Marketing is met. Advanced stakeholder influence skills will be required to overcome challenges and deliver incremental Marketing capability through close collaboration with other senior leaders across Data & Analytics, Technology and Digital Product teams.

You will also be responsible for strategy and performance-driving solutions, and our ideal candidate will have a proven record of leading fast-paced Martech and communications programs.

What You’ll Bring:

• 7+ years in Marketing within diverse digital industries and recent experience in leading agile squads in delivering marketing capability
• Tertiary qualification in Marketing, Commerce or related field
• Deep understanding of all aspects of Marketing. Expert in push and pull marketing strategies.
• Team leadership experience
• Strong interpersonal, influencing, communication, problem solving and time management skills.
• Ability to work under pressure, prioritise tasks & meet deadlines.
• Creative thinker who takes ownership of, and personal accountability for decisions and actions.

Why Qantas?

You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully. There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

The Qantas employee benefits program offers amazing benefits that extend well beyond travel:

• We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
• We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave and the option to purchase additional paid leave for eligible employees.
• We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.
• We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Be a part of something special and play your part in the Qantas story – apply today!

Applications Close: 29th June 2025