Digital Marketing Manager

A-LIGN External; United States; Remote; USD 65,000 - 100,000; Full time

Job summary

A-LIGN is seeking a Digital Marketing Manager to lead marketing operations and optimize qualified lead flow. The role entails managing marketing automation tools and executing integrated campaigns, requiring a proactive individual with strong analytical and communication skills. This position offers a dynamic opportunity to grow in a collaborative environment.

Benefits

401 (K) Plan with Employer Matching

Competitive Bonus Structure

Employer Paid Life Insurance and Disability Insurance

Generous Paid Time Off Plan

Parking Allowance

Technology Allowance/Home Office Reimbursement

Vacation Bonus

Paid Office Closure December 25-January 1

Paid Holidays Schedule

Certification Reimbursement

Qualifications

• 1-3 years of experience in digital marketing or related fields.
• Experience managing multi-channel campaigns.
• Familiarity with marketing automation tools.

Responsibilities

• Manage and optimize marketing automation and CRM systems.
• Coordinate campaign activities across various channels.
• Analyze campaign performance data and provide insights.

Skills

Creative

Analytical

Communication

Project Management

Tools

Pardot

Salesforce

Google Analytics

Looker

Job description

A-LIGN is looking for a proficient , proactive Digital Marketing Manager with a passion for marketing operations to oversee marketing operation s processes and execute campaign activities across channels and tactics to optimize qualified lead flow and pipeline. The Digital Marketing Manager position offers the ability to get hands-on experience in all facets of digital marketing and marketing operations at A-LIGN and grow your skillset in a fast-moving , exciting space on a supportive, collaborative team.

Reports To: Director of Digital Marketing

Pay Classification: Full-Time, Exempt

Responsibilities

• Manage and optimize marketing automation tools (specifically Pardot), CRM system (Salesforce), and analytics platforms (Google Analytics, Looker) to improve efficiency and optimize qualified lead flow + follow-up.
• Assist with program development and implementation of integrated marketing campaigns.
• Own email marketing programs including program set-up, execution, analysis and optimization.
• Coordinate campaign activities across digital, email, and events to drive impactful execution.
• Analyze campaign performance data and communicate actionable insights to improve engagement and conversion rates across channels and tactics.
• Maintain campaign calendar that centralizes marketing activities across channels and programs.
• Oversee contactable database operations in collaboration with revenue operations and broader marketing team for actionable segmentation to support email marketing and sales development initiatives.
• Support event promotion and follow-up including partnering with revenue operations for segmentation, developing promotional outreach plans, and executing follow-up initiatives.
• Work with content team to plan, develop, and operationalize marketing programs.
• Partner closely with sales and revenue operations teams to ensure alignment in marketing campaign activities with GTM priorities.
• Apply testing and experimentation to various channels and buyer journeys.
• Track, measure, and analyze key performance metrics across digital and offline touchpoints, including website, email, and events.

Minimum Qualifications

EXPERIENCE

• 1-3 years of experience in digital marketing, marketing operations, campaign management, or related fields.
• Familiarity with the following tools is strongly preferred:
  • Marketing Automation: Pardot; Pardot certification preferred
  • CRM Systems: Salesforce; Salesforce certification preferred
  • Analytics Tools: Google Analytics, Hotjar, Looker or similar platforms
• Experience with managing multi-channel campaigns with strong organizational and communication skills.
• Detail-oriented with a proactive mindset and the ability to adapt to evolving priorities.
• Curiosity, resourcefulness, and a desire to grow.
• Working knowledge of HTML fundamentals for email marketing maintenance and website troubleshooting.

SKILLS

• Creative, innovative and resourceful
• Strong critical thinkingand data processing skills; business oriented
• Excellent writing and communication skills
• Impeccable attention to detail, strong project management and time management skills
• Thrives in a fast-paced environment
• Ability to establish priorities and meet deadlines in an ever-changing environment with competing priorities
• 401 (K) Plan with Employer Matching
• Competitive Bonus Structure
• Employer Paid Life Insurance and Disability Insurance
• Generous Paid Time Off Plan
• Parking Allowance/Virtual Employment (one or the other)
• Technology Allowance/Home Office Reimbursement (one or the other)
• Vacation Bonus
• Paid Office Closure December 25-January 1
• Paid Holidays Schedule
• Certification Reimbursement

About A-LIGN

A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.

Come Work for A-LIGN!

Apply online today at A-LIGN.com and learn about life at A-LIGN by following our Careers at A-LIGN LinkedIn !
A-LIGN is an Equal Opportunity Employer! Minorities, women, disabled, and veterans encouraged to apply!

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