Senior Manager, Marketing Analytics & Data Science

Energy Jobline ZR; United (WV); On-site; USD 89,000 - 129,000; Full time

Job summary

Energy Jobline ZR is seeking a senior Data Scientist to join our Commercial Analytics and Data Science team in the United States. You will apply programming and statistical skills to experimentation and machine learning model development to optimize media spend and measure incrementality across channels.

You’ll design experiments, build marketing mix models, and develop web apps to monitor results, while collaborating with engineering to productionize models and share data-driven insights with

Qualifications

• Bachelor’s or Master’s degree in data science, CS, statistics, engineering, or related field.
• 5+ years of experience as a Data Scientist.
• Experience with Marketing Mix Modeling (MMM) and paid media measurement.
• Strong SQL and data warehouse experience.
• Experience building web apps with Streamlit/Shiny/Dash.
• Experience with cloud technologies and BI dashboards.
• Experience collaborating with media agencies and large media companies.
• Background in subscription or e-commerce businesses.
• Ability to design experiments and interpret A/B tests.

Responsibilities

• Build MMM models to estimate incremental ROI and optimize spend.
• Design and measure paid media incrementality tests using geo-experiments.
• Develop ML models to inform marketing tactics across channels.
• Build Python web apps to monitor test results and model outputs.
• Deliver insights and recommendations to business partners.
• Collaborate with engineering to productionize models and monitor performance.
• Create custom Python libraries to automate key methods.
• Prepare feature engineering data and complex SQL queries.
• Contribute to AI, causal inference, and experimentation research.
• Represent analytics capabilities in cross-functional teams.

Skills

Python

SQL

Machine learning

Marketing mix modeling

A/B testing

Data visualization

Cloud technologies

Experiment design

Statistical analysis

Education

Bachelor/Master in data science, CS, statistics, engineering

Tools

Streamlit

Shiny

Dash

Robyn

Meridian

Job description

Energy Jobline ZR is seeking a senior Data Scientist to join our Commercial Analytics and Data Science team in the United States. You will apply programming and statistical skills to experimentation and machine learning model development to optimize media spend and measure incrementality across channels.

You’ll design experiments, build marketing mix models, and develop web apps to monitor results, while collaborating with engineering to productionize models and share data-driven insights with