Senior Manager, Marketing

SGS Consulting; Sacramento (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

SGS Consulting in Sacramento, CA seeks an experienced Marketing Leader to spearhead go-to-market product marketing initiatives. You will craft messaging, develop use cases and white papers, and align campaigns with the product roadmap while collaborating with Product, Sales, and Leadership teams.

You will translate complex PC hardware and AI computing concepts into customer-facing content, manage agencies, and guide budgeting to ensure ROI across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field is required.
• Strong track record in GTM strategy and product marketing execution.
• Experience translating technical concepts into customer-facing content.

Responsibilities

• Lead development and execution of go-to-market product marketing strategies and programs.
• Create product messaging platforms, use cases, white papers, and competitive positioning content.
• Partner with Product Management, Sales, Business Development, and Competitive Analysis teams to develop proof points and marketing narratives.
• Develop and maintain annual marketing plans, campaign calendars, and launch timelines aligned with product roadmap.
• Manage and coordinate marketing content development across PR, social media, editorial, and digital channels.
• Lead cross-functional initiatives for product launches, technology messaging, and campaign execution.
• Oversee and guide agencies and external partners in developing marketing content and assets.
• Manage budgets and ensure ROI-driven execution of marketing programs.
• Translate technical product knowledge into clear marketing messaging.
• Supervise and mentor team members and ensure delivery of key marketing objectives.
• Analyze market trends, competitive landscape, and customer insights to refine messaging and strategy.
• Collaborate with senior leadership on marketing strategy, business performance, and decision-making

Skills

Go-to-market

Product marketing

Cross-functional leadership

Budget management

Written communication

Analytical thinking

Technical translation

Education

Bachelor's degree in Marketing/Comms/Business

Job description

Job Responsibilities:

• Lead development and execution of go-to-market product marketing strategies and programs
• Create product messaging platforms, use cases, white papers, and competitive positioning content
• Partner with Product Management, Sales, Business Development, and Competitive Analysis teams to develop proof points and marketing narratives
• Develop and maintain annual marketing plans, campaign calendars, and launch timelines aligned with product roadmap
• Manage and coordinate marketing content development across PR, social media, editorial, and digital channels
• Lead cross-functional initiatives for product launches, technology messaging, and campaign execution
• Oversee and guide agencies and external partners in developing marketing content and assets
• Manage budgets and ensure ROI-driven execution of marketing programs
• Translate technical product knowledge (PC ecosystem, OS platforms, OEM hardware, AI PCs) into clear marketing messaging
• Supervise and mentor team members and ensure delivery of key marketing objectives
• Analyze market trends, competitive landscape, and customer insights to refine messaging and strategy
• Collaborate with senior leadership on marketing strategy, business performance, and decision-making

Skills:

• 6+ years (or equivalent) experience in Marketing, Communications, Product Marketing, or related field
• Strong experience in go-to-market strategy and product marketing execution
• Experience in technical domains such as PCs, laptops, operating systems, OEM hardware, or AI computing platforms preferred
• Strong ability to translate technical concepts into customer-facing marketing content
• Experience with competitive positioning and messaging development
• Strong cross-functional leadership and stakeholder management experience
• Experience managing agencies, campaigns, and marketing budgets
• Excellent written and verbal communication skills
• Strong analytical and strategic thinking capabilities
• Experience working in fast-paced, technology-driven environments

Education/Experience:

Bachelor’s degree in Marketing, Communications, Business, or related field required (advanced degree preferred or may substitute experience as applicable)