Senior Product Marketing Manager

BCforward; San Francisco (CA); On-site; USD 75,000 - 110,000; Full time

Job summary

A leading marketing firm in California is seeking a marketing professional who will manage recruiting, training, and development of employees. The ideal candidate will have a Bachelor's degree in marketing or communications and demonstrate strong communication, customer service, and multi-tasking skills. Responsibilities include forecasting marketing needs, preparing budgets, and contributing to strategic plans to improve product marketability and profitability.

Qualifications

• Bachelor’s Degree in marketing, communications, or journalism.
• Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint.
• Ability to work independently and manage one’s time.

Responsibilities

• Recruit and select employees; communicate job expectations.
• Prepare and complete action plans; implement standards.
• Forecast requirements; prepare an annual budget.
• Identifies market opportunities and consumer requirements to guide strategy.
• Researches market opportunities and supports product development and packaging decisions.
• Collects and analyzes data and trends to inform decisions.
• Supports the organization’s mission with timely, reliable results.

Skills

Verbal and written communication skills

Customer service skills

Multi-tasking

Interpersonal skills

Time management

MS Office (Word, Excel, PowerPoint)

Education

Bachelor’s Degree in marketing

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Responsibilities

• Accomplishes marketing human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling and coaching employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
• Achieves marketing operational objectives by contributing marketing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer‑service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
• Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions.
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Improves product marketability and profitability by researching, identifying, and capitalising on market opportunities; improving product packaging; coordinating new product development.
• Provides information by collecting, analysing, and summarising data and trends.
• Accomplishes marketing and organisation mission by completing related results as needed.

Skills

• Verbal and written communication skills, multi‑tasking, customer service skills and interpersonal skills.
• Ability to work independently and manage one’s time.
• Ability to keep information organised and confidential.
• Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint.

Education / Experience

• Bachelor’s Degree in marketing, communications, or journalism.