Senior Manager, Luxury Communications & Influencer Programs

Watches of Switzerland Group PLC; Town of Florida (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, life & disability

Staff purchase discount

Career growth potential

Comprehensive training

Job summary

The Watches of Switzerland Group PLC is seeking a Senior Manager, Integrated Communications to shape and protect the group's narrative across press, influencer and brand channels.

You will oversee media relations, press outreach, influencer partnerships and affiliate programs for WOSG and its brands, coordinating events, interviews and executive visibility within a luxury retail context.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or related field.
• 6+ years in PR/communications; luxury, retail, watches, jewelry, fashion or lifestyle experience preferred.
• Proficient with MS Office and PR reporting tools; strong media monitoring skills.
• Willingness to support events, launches and media opportunities.

Responsibilities

• Oversee media relations, press outreach and influencer communications for WOSG and brands.
• Develop and manage affiliate marketing and creator partnerships programs.
• Shape brand storytelling and executive visibility across channels and events.
• Coordinate interview requests, press materials and coverage reporting.

Skills

Media relations

Influencer communications

Executive visibility

Press outreach

Brand storytelling

Strategic thinking

Editing/writing

Event coordination

Relationship building

Education

Bachelor’s degree in Communications or related field

Tools

Microsoft Outlook

Word

PowerPoint

Excel

Teams

Job description

The Watches of Switzerland Group PLC is seeking a Senior Manager, Integrated Communications to shape and protect the group's narrative across press, influencer and brand channels.

You will oversee media relations, press outreach, influencer partnerships and affiliate programs for WOSG and its brands, coordinating events, interviews and executive visibility within a luxury retail context.