Senior Manager, Internal Content & Channels

Equinix; Dallas (TX); Hybrid; USD 130,000 - 170,000; Full time

Job summary

Equinix, the world’s digital infrastructure company, seeks a Senior Manager, Content & Channels in Dallas. You will lead internal communications for a global hybrid workforce, defining channel strategy, building a scalable content engine, and owning broadcast email, the intranet, digital signage, and Viva Engage.

You will partner with HR and executives to shape priorities into compelling employee content, establish quality standards, manage budgets, and guide a team through high-stakes moments

Responsibilities

• Develop and own a multi-channel strategy that defines the right channel for the right message, moment, and audience across a global, hybrid workforce
• Evaluate and implement AI-enabled content and channel tools to speed up production and enable personalization at scale, and set the guardrails for their use
• Set the roadmap for Equinix's internal channel ecosystem, including future investment, consolidation, or retirement of channels
• Define channel governance, who can publish where, approval workflows, and standards for cadence and volume, to protect employees from message fatigue
• Use channel performance data and employee feedback to continuously refine the strategy
• Design the operating model for Equinix's internal content engine, automating content discovery with AI agents, defining how work comes in, how it is prioritized, how it is produced, and to what standard, and hold the Manager, Content & Channels accountable for running it
• Own the annual and quarterly content plan, translating company strategy and executive priorities into the themes and campaigns the engine delivers against
• Partner with business, HR, and executive stakeholders to shape their priorities into compelling employee-facing content, and broker competing demands on a finite team
• Own the resourcing model for content production, team capacity, agency and freelance support, budget, and tooling, and make the trade-off calls when demand exceeds capacity
• Set editorial, creative, and accessibility quality standards, and review the engine's output against them
• Lead content and channel delivery for the most sensitive and highest-stakes moments personally, and serve as channel owner during major moments such as reorganizations, incidents, and leadership changes, where speed and precision matter most
• Broadcast email (Poppulo): Own end-to-end management of broadcast email, including platform administration, send strategy, segmentation, and performance reporting
• Intranet (Hub): Own the intranet as a channel, information architecture, homepage strategy, content standards, and platform roadmap. Day-to-day Hub News operations sit with the Manager, Content & Channels
• Digital signage: partner with other teams to review the signage network strategy, including screen placement and estate decisions, platform selection, and the standards the network runs to.
• Viva Engage: Own the strategy and day-to-day management of Viva Engage, including community structure, moderation, and driving meaningful employee participation
• Work with cross-functional teams to use AI to transform the employee comms experience
• Manage relationships, contracts, and budgets with channel platform vendors, and stay current on new features and best practices
• Own the internal brand: visual identity, templates, and design standards for all employee-facing content and channels
• Define and maintain Equinix's internal tone of voice, ensuring consistency across every channel and every contributor
• Build brand and voice guidelines, and train content owners across the business to use them confidently
• Act as the final quality check for major internal campaigns, protecting brand and voice consistency at scale
• Set accessibility and localization standards so content works for a global, multilingual workforce
• Define channel and content KPIs: reach versus target audience, opens, click-through, engagement, sentiment, and report regularly to leadership on what is working and what should change
• Partner with HR and People Analytics on pulse surveys and channel-specific feedback to close the loop between what employees say and what the team produces
• Lead, coach, and develop the Manager, Content & Channels, setting clear priorities, standards, and a growth path, and leading the wider team through them
• Own team design, capability, and capacity: defining the roles the function needs, hiring into them, and building skills in writing, video, design, and channel management
• Set and review performance objectives across the team, manage performance issues, and create visible development opportunities for the creative team
• Build and manage a network of regional and functional communications contributors who create content locally within brand and voice guardrails
• Build a team culture that balances high creative standards with operational discipline and reliability, and that protects the team's focus and

Job description

Equinix, the world’s digital infrastructure company, seeks a Senior Manager, Content & Channels in Dallas. You will lead internal communications for a global hybrid workforce, defining channel strategy, building a scalable content engine, and owning broadcast email, the intranet, digital signage, and Viva Engage.

You will partner with HR and executives to shape priorities into compelling employee content, establish quality standards, manage budgets, and guide a team through high-stakes moments