Senior Manager, Integrated Media Strategy & Planning

DEPT®; United States; Remote; USD 75,000 - 90,000; Full time

Job summary

DEPT® is a Growth Invention company that helps ambitious brands grow faster by combining technology and marketing. We are seeking a Senior Manager, Integrated Media Strategy & Planning to join a strategy team and deliver robust, data-based plans for clients while guiding cross-functional teams in campaign planning and optimization.

The role emphasizes research, insight development, and acting as a strategic client partner, with remote-first flexibility and preference for candidates in the

Qualifications

• 4+ years of hands-on media planning and strategy.
• 2+ years using planning and research tools such as GWI, Pathmatics, Comscore, eMarketer.
• 2+ years of client-facing and team management experience.
• Familiarity with Amazon retail media solutions.
• Experience planning across CPC and CPM channels.
• Strong audience segmentation and measurement frameworks.
• Excellent written and verbal communication.
• Curious and analytical mindset.
• Collaborative and leadership oriented.
• Experience navigating cross-functional teams.

Responsibilities

• Develop integrated media plans across D2C and retail marketplaces.
• Translate insights into actionable media plans using tools such as GWI, Pathmatics, Comscore, eMarketer, and platform data.
• Build full-funnel, channel-agnostic media plans with CPC and CPM frameworks.
• Develop audience-first communication plans, including budget allocation and KPI frameworks.
• Align planning with product launches, retail media opportunities, and promotions.
• Apply knowledge of Amazon Ads to support retail and performance-focused planning.
• Maintain awareness of global retail and go-to-market considerations.

Skills

Media planning

Digital media buying

Client management

Strategic planning

Retail media

Amazon Ads

Tools

GWI

Pathmatics

Comscore

eMarketer

Dashboards

Job description

DEPT® is a Growth Invention company that helps ambitious brands grow faster by combining technology and marketing. We are seeking a Senior Manager, Integrated Media Strategy & Planning to join a strategy team and deliver robust, data-based plans for clients while guiding cross-functional teams in campaign planning and optimization.

The role emphasizes research, insight development, and acting as a strategic client partner, with remote-first flexibility and preference for candidates in the