Senior Account Manager, Integrated Planning & Strategy (Fully Remote)

DEPT; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

DEPT in the United States seeks a seasoned media planning and strategy professional who blends research insights with practical activation. You'll partner with directors to shape robust data-based strategies and guide cross-functional teams across Client Services, Media Activation, Data Science, and Creative.

The role emphasizes digital media buying, planning tools like GWI, Pathmatics, Comscore, and eMarketer, and familiarity with retail platforms such as Amazon, Best Buy, Target, and Walmart.

Qualifications

• 4+ years of hands-on experience in media planning and strategy.
• 2+ years using planning and research tools such as GWI, Pathmatics, Comscore, and eMarketer.
• Strong familiarity with Amazon's retail media solutions and retail platforms like Best Buy, Target, and Walmart.

Responsibilities

• Develop integrated media plans across D2C and retail marketplaces with tactic-level plans.
• Translate research insights into actionable media plans using tools like GWI, Pathmatics, and eMarketer.
• Build full-funnel, channel-agnostic plans using CPC- and CPM-based frameworks.
• Collaborate with strategy leads and cross-functional teams to deliver clear, actionable plans.

Skills

Media planning

Strategy

Digital media buying

Tools

GWI

Pathmatics

Comscore

eMarketer

Job description

• This role is equal parts research and insight development, as well as a strategic client partner.
• You will work alongside directors to provide robust data-based strategies and guide cross-functional teams.
• You'll serve as a trusted advisor for internal and external partners, focusing on retail and D2C environments.

PLANNING:

• Developing integrated media plans across D2C and retail marketplaces, including tactic-level plans and investment scenarios.
• Translating research insights into actionable media plans using tools like GWI, eMarketer, and Pathmatics.
• Building full-funnel, channel-agnostic plans using CPC- and CPM-based frameworks.

COLLABORATION:

• Serving as a dependable thought partner to strategy leads and operationalizing planning frameworks.
• Working closely with cross-functional teams across Client Services, Media Activation, Data Science, and Creative.
• Navigating complexity across platforms and stakeholders to deliver clear, actionable plans.

YOU'LL NEED TO HAVE:

• 4+ years of hands-on experience in media planning and strategy, with emphasis on digital media buying.
• 2+ years using planning and research tools such as GWI, Pathmatics, Comscore, and eMarketer.
• Strong familiarity with Amazon's retail media solutions and retail platforms like Best Buy, Target, and Walmart.

DEPT

DEPT is a Growth Invention company that helps ambitious brands grow faster by combining technology and marketing. With over 4,000 specialists, its culture is built on values like better together, relentlessly curious, and get sh*t done.