Senior Manager, Integrated Marketing Operations

Move Concierge; Farmers Branch (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Move Concierge in Dallas, TX is seeking a Senior Manager, Integrated Marketing Operations to translate strategic goals into actionable campaigns that drive client acquisition, partner engagement, and revenue growth. You'll lead a team, manage budgets and agency partnerships, and oversee marketing automation (Pardot) and analytics to guide investment decisions and optimize performance across channels.

Collaborating with executives, Sales, and Business Development, you’ll align plans with business

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 10+ years of progressive marketing experience, including significant creative leadership, and marketing operations.
• 3+ years of people leadership experience, with a demonstrated ability to develop teams and lead cross-functional initiatives.
• A track record of developing and executing marketing strategies that deliver measurable business results.
• Strong brand and creative judgment, with experience directing messaging, content, design, and integrated campaigns.

Responsibilities

• Marketing & Business Alignment: Participate in planning, align priorities, investments, and resources with company objectives.
• Deliver integrated campaigns that support brand awareness, client acquisition, and partner engagement.
• Partner with executive leadership to identify growth opportunities and implement marketing needs.
• Establish marketing goals and performance measures, communicating results to leadership.
• Own marketing reporting and analytics, establishing dashboards and KPIs to evaluate campaign effectiveness, funnel performance, and ROI; translate insights into recommendations.

Skills

Strategic thinking

Creative leadership

Campaign management

Analytics

Stakeholder management

Budget management

Team leadership

Education

Bachelor’s degree in marketing, communications, business, or related field

Equivalent practical experience

Tools

Salesforce Marketing Cloud Account Engagement (Pardot)

Job description

Move Concierge is seeking a Senior Manager, Integrated Marketing operations to oversee the operations that turn plans into measurable results. This leader will align integrated campaigns with business priorities, strengthen our brand, and drive initiatives that support client acquisition, partner engagement, and revenue growth.

Working closely with executive leadership, Sales, and Business Development, you’ll translate business goals into coordinated marketing initiatives and lead a team that brings them to life. Your oversight will span budgets, agency partnerships, campaign delivery, and marketing automation, with reporting and analytics guiding decisions and investment priorities. Success in this role requires a leader who connects strategic thinking with creative excellence, builds effective processes, and develops people to deliver measurable results.

What You’ll Do

Marketing & Business Alignment

• Participate in annual and quarterly marketing planning, aligning priorities, investments, and resources with company objectives.

• Deliver integrated campaigns that support brand awareness, client acquisition, and partner engagement.

• Partner with executive leadership including sales and business development to identify growth opportunities and implement marketing needs that address them.

• Establish marketing goals and performance measures, communicating results and recommendations to leadership.

• Own marketing reporting and analytics, establishing dashboards and KPIs to evaluate campaign effectiveness, funnel performance, and return on investment; translate insights into recommendations that guide strategy and budget allocation.

Brand Stewardship

• Guide campaign concepts, messaging, content strategy, and visual execution to ensure work supports business objectives and connects with target audiences.

• Set standards for creative quality and provide direction to internal teams and outside agencies.

• Oversee the development of marketing campaigns, sales collateral, presentations, website content, and other brand materials.

• Strengthen brand positioning and storytelling as the company grows and its business needs evolve.

Marketing Operations & Resource Management

• Own the marketing operating plan, including budgets, campaign calendars, resource allocation, and delivery priorities.

• Build scalable processes for project intake, prioritization, creative production, approvals, and campaign execution.

• Make resource and investment decisions that balance business impact, creative quality, team capacity, and speed of delivery.

• Oversee agency and vendor relationships, including scope, performance, and budget accountability.

• Lead marketing automation strategy through Salesforce Marketing Cloud Account Engagement (Pardot), overseeing lead nurturing, audience segmentation, and campaign workflows to strengthen engagement and support sales alignment.

• Identify operational challenges and lead improvements that increase efficiency and strengthen execution.

Team Leadership & Executive Partnership

• Build, lead, and develop a high-performing team with clear responsibilities, goals, and accountability.

• Coach team members and managers, supporting professional development and succession planning.

• Serve as a strategic marketing partner to senior leadership, presenting plans, results, and recommendations.

• Align stakeholders around marketing priorities and resolve competing demands across the business.

What You’ll Bring

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.

• 10+ years of progressive marketing experience, including significant creative leadership, and marketing operations.

• 3+ years of people leadership experience, with a demonstrated ability to develop teams and lead cross-functional initiatives.

• A track record of developing and executing marketing strategies that deliver measurable business results.

• Strong brand and creative judgment, with experience directing messaging, content, design, and integrated campaigns.

• Experience owning marketing budgets, allocating resources, and managing agency relationships.

• The ability to build processes that support growth while maintaining creative quality and execution standards.

• Strong analytical skills and the ability to translate performance data into strategic decisions.

• Excellent executive communication, presentation, and stakeholder management skills.

What Sets You Apart

• Experience managing marketing in a growing, sales-driven organization.

• Experience serving both business-to-business and consumer audiences.

• Experience implementing partner marketing strategies and sales enablement programs.

• Experience building or restructuring marketing teams and operating processes.

Who We Are

Move Concierge takes the hassle out of connecting utilities and home services including TV, internet, phone, home automation and security. The company’s white-glove service pairs each client with a personal concierge who builds a whole-home connection plan, places the orders and schedules every installation - all through a single point of contact.

Founded in Dallas in 2009 and now serving movers nationwide, Move Concierge is trusted by over 2 million clients and agents. The company has been named to the Inc. 5000 list of America’s fastest-growing private companies six times and was recognized by the Dallas Morning News as a top workplace in 2020, and among Dallas Business Journal’s best places to work in 2026.