Senior Director, Marketing Strategy & Operations

Manhattan Associates; Atlanta (GA); Hybrid; USD 180,000 - 230,000; Full time

Job summary

Manhattan Associates in Atlanta is pursuing a Senior Director, Strategy & Operations to serve as the operational and strategic backbone of the Marketing organization. You will partner with the CMO, lead Marketing Operations, and elevate data-to-insight storytelling to guide executive actions across the full funnel.

Responsibilities include governing MOPs, OKRs, executive updates, cross‑functional alignment, and Martech governance, with a focus on campaign planning and performance narratives.

Qualifications

• 10+ years in Marketing Operations or related roles.
• Experience leading managers (Director level).
• Ability to translate data into executive insights.
• Experience establishing operating cadence and scorecards.
• Budget management experience with ROI focus.
• Fluency with marketing automation; Marketo preferred.

Responsibilities

• Lead the Marketing Operations team and define MOPs strategy and governance.
• Collaborate with Sales/RevOps, Finance, Product, and IT for end-to-end funnel alignment.
• Establish executive scorecards and cadence for reviews.
• Own performance storytelling with data-driven narratives and actions.
• Build full-funnel measurement from awareness to revenue influence.
• Oversee Martech strategy and governance, including CRM integration.
• Mature segmentation and audience operations for targeting.
• Ensure scalable email marketing operations and governance.

Skills

Marketing ops

Executive communication

Data analysis

Budgeting

Martech exposure

Tools

Marketo

CRM

Job description

We create possibilities that move life and commerce forward Welcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you’ve come to the right place.

About the role

The Senior Director, Strategy & Operations is the operational and strategic backbone of the Marketing organization. In this role, you serve as a right hand to the CMO and lead the Marketing Operations function, owning the operating cadence, planning, performance visibility, and the systems and processes that enable marketing to execute at scale. A major focus of this role is elevating how the organization turns data into insight and insight into action by building a full‑funnel performance narrative that helps executives understand what is happening in the business, why it’s happening, and what actions are being taken.

Responsibilities

• Lead the Marketing Operations team and function, setting the MOPs strategy, operating model, prioritization, and talent development plans, with clear ownership and standards across planning, process, measurement, and systems.
• Strengthen cross‑functional operating relationships with Sales/RevOps, Finance, Product, and IT to ensure end‑to‑end alignment on funnel definitions, targets, data, and reporting.
• Establish and run executive scorecard cadences (weekly/monthly dashboards and quarterly business reviews) that deliver clear narratives—not just metrics—across the full funnel.
• Own performance storytelling by synthesizing what has changed, what is driving those changes, what is being learned, and what actions are recommended, including trade‑offs and decisions.
• Build reliable full‑funnel measurement (awareness → engagement → conversion → pipeline → revenue influence), ensuring KPI consistency and trusted reporting.
• Own the marketing operating system, including OKR setting, quarterly planning, leadership meeting rhythms, and executive‑ready updates.
• Drive operational efficiency by improving workflows, clarifying processes, and optimizing tool utilization; remove friction that slows execution.
• Establish prioritization mechanisms that protect focus and ensure resources are aligned to the highest‑impact work.
• Partner with the CMO to define marketing strategy and OKRs aligned to corporate priorities and translate strategic directives into integrated plans (including campaign planning).
• Lead cross‑functional initiatives with clear owners, milestones, dependencies, and risk management to ensure follow‑through and timely delivery.
• Act as a trusted advisor and integrator for the Marketing Leadership Team, surfacing issues and opportunities, consolidating perspectives, and driving decisions.
• Own marketing performance management through MOPs, including dashboards, attribution approaches (as appropriate), funnel analytics, and leading indicators.
• Drive spend‑to‑impact rigor through budget‑to‑priority alignment, efficiency metrics (e.g., cost per SAO), and recommendations for budget reallocation.
• Establish feedback loops (tests, retrospectives, performance reviews) to continuously improve both strategy and execution.
• Oversee Martech strategy and governance, including marketing automation operations, data quality, and integration points with CRM and analytics stacks.
• Mature segmentation and audience operations to improve targeting, personalization, lifecycle performance, and campaign effectiveness.
• Ensure scalable email marketing operations and performance measurement with strong governance and continuous optimization.
• Serve as the consolidation and facilitation point for Marketing leadership, driving alignment, decision‑making, and accountability.
• Build executive‑level narratives for QBRs, operating reviews, and leadership updates that reflect clarity, accuracy, and business impact.
• Represent the CMO in select forums as needed, ensuring tight communication loops and follow‑through on actions.
• Stay current on emerging technology and best practices and translate them into pragmatic improvements for productivity and performance, including AI‑forward workflows.

Minimum requirements

• 10+ years in Marketing Operations, strategy and operations, chief of staff, RevOps, analytics, consulting, or equivalent roles with increasing scope.
• People leadership experience, including managing managers (Director‑level) and building high‑performing operations teams.
• Strong analytical rigor and the ability to translate data into executive‑ready insights, decisions, and action plans.
• Experience establishing operating cadence, scorecards, and performance management for a complex marketing organization.
• Experience managing budgets and linking investment to outcomes, including ROI discipline and prioritization.
• Fluency in marketing automation and Martech ecosystems (Marketo strongly preferred), with comfort partnering with IT and data teams.
• Strong cross‑functional leadership and executive communication skills, with high judgment and discretion.

Preferred skills and experience

• Experience in enterprise software and/or complex go‑to‑market environments with multiple audiences and solutions.
• Familiarity with lifecycle and segmentation operations and demonstrated improvements in conversion and pipeline efficiency.
• Demonstrated experience building data‑to‑story performance narratives that influence executive decisions.
• Proven ability to establish executive scorecard rhythms and operating systems that drive alignment across Marketing, Sales/RevOps, and Finance.

Committed to diversity and inclusion

#LI-GW1 Committed to diversity and inclusion At Manhattan, it’s about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members’ backgrounds, experiences and perspectives add to us as a whole and make us unique. We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed. At Manhattan Associates our supply chain and omnichannel technology positively affect how people work, shop and live – every single day. Though we all take different paths to get here, everyone shares one belief: We’re good people doing great things.