Senior Manager, Integrated Marketing

MooMoo; Jersey City (NJ); On-site; USD 90,000 - 230,000; Full time

Job summary

Futu Holdings Limited is seeking a Senior Manager of Integrated Marketing to lead US-focused programs targeting active traders and retail investors. This role requires translating insights into product positioning, campaigns, and go-to-market strategies that grow the U.S.

retail brokerage business. You will manage multi-channel campaigns, collaborate with cross-functional teams, and ensure regulatory compliance while driving user acquisition and investor engagement across branding, performance,

Qualifications

• Bachelor's degree in Marketing, Business, Finance or related field; MBA preferred.
• 5-8 years of marketing experience with at least 3 years in a senior role in financial services or retail brokerage.
• Proven track record of developing and executing channel marketing strategies.
• Experience with Digital marketing, Influencer Marketing, Brand Marketing and Social Media Marketing.
• Experience with financial services marketing and familiarity with regulatory requirements.
• Strong personal investment experience and understanding of financial markets, especially stocks, ETFs, and options.

Responsibilities

• Develop and implement Integrated Marketing strategies focused on user acquisition, investor growth and engagement.
• Develop channel partner go-to-market strategies and co-marketing programs across acquisition channels and journeys.
• Execute campaigns across branding, performance, influencer marketing, partnerships and social media.
• Inform marketing strategies with knowledge of financial markets and investor behavior.
• Manage multi-channel budgets, track ROI and provide data-driven optimization insights.
• Analyze market trends and competitor activity to identify growth opportunities.
• Collaborate with cross-functional teams to ensure consistent messaging and brand representation.
• Ensure marketing initiatives comply with regulatory requirements and internal policies.

Skills

Strategic thinking

Analytical thinking

Data-driven decision making

Cross-functional collaboration

Financial markets understanding

Retail investor engagement

Adaptability

Education

Bachelor's degree in Marketing, Business, Finance or related field

MBA preferred

Job description

Futu US Inc. stands at the forefront of financial services, housing two SEC registered broker-dealers alongside a cryptocurrency brokerage — all operating under the reputable wing of Futu Holdings Limited (Nasdaq: FUTU).

Our core mission revolves around innovating the investing landscape through a digitized brokerage and wealth management platform that's designed to elevate the investment experience.

Here's a closer look at our key entities:

• Futu Clearing Inc.: An SEC registered FINRA member dedicated to delivering top-tier clearing and execution services globally.
• Moomoo Financial Inc.: As an SEC registered FINRA member, we provide retail investors access to both U.S. and Asian securities markets, ensuring your investment journey is backed by expertise.
• Moomoo Technology Inc.: Offering a data-rich trading platform, we provide unparalleled insights and tools to enhance your trading strategies. Note that this entity is not a licensed broker-dealer.

For deeper insights into our entities and affiliates, explorefutuclearing.comor moomoo.com/usto discover the future of investing with confidence and innovation.

About the Role:

We are seeking an experienced Senior Manager, Integrated Marketing who deeply understands advanced traders and investors in the U.S. market. Beyond strong integrated marketing expertise, this role requires a strong sense of how active stock, options, crypto, and prediction market traders think, trade, and evaluate platforms. You should be able to identify their real needs, pain points, and decision drivers, and translate those insights into compelling product positioning, campaigns, and go-to-market strategies that grow our U.S. retail brokerage business.

Key Responsibilities:

• Develop and implement comprehensive Integrated Marketing strategies aligned with overall business growth objectives, with a strong focus on user acquisition, investor growth, and engagement.
• Develop channel partner go-to-market strategies and co-marketing programs, leveraging a deep understanding of acquisition channels, in-app resources, trading/investment products, and retail investor journeys.
• Develop and execute integrated marketing campaigns across branding, performance marketing, influencer marketing, 3rd-party partnerships, and social media, with tailored messaging and value propositions for different partner and investor segments.
• Leverage a strong understanding of financial markets, investment products, and retail investor behavior to inform marketing strategies, campaign development, audience targeting, and growth opportunities.
• Manage multi-channel marketing budgets, track campaign performance and ROI, and provide data-driven insights and recommendations for continuous optimization.
• Analyze market trends, investor behavior, and competitor activities to identify new growth opportunities and inform marketing strategies.
• Collaborate closely with cross-functional and acquisition marketing teams to ensure consistent messaging, brand representation, and execution across all customer touchpoints.
• Ensure all marketing initiatives comply with applicable regulatory requirements and internal policies.

Qualifications:

• Bachelor's degree in Marketing, Business, Finance or a related field; MBA preferred.
• 5-8 years of experience in marketing, with at least 3 years in a senior role, preferably in financial services or retail brokerage.
• Proven track record of developing and executing successful channel marketing strategies
• Experience with Digital marketing / Influencer Marketing / Brand Marketing / Social Media Marketing
• Experience with financial services marketing and familiarity with regulatory requirements.
• Strong personal investment experience and a deep understanding of financial markets, particularly stocks, ETFs, and options. A strong passion for investing and demonstrated ability to understand and engage with retail investors is highly preferred.

Required Skills:

• Strong strategic thinking, planning, and problem-solving abilities.
• Strong analytical and data-driven decision-making skills, with the ability to translate data and insights into actionable marketing strategies.
• Strong understanding of financial markets and investment products, with hands‑on investing and trading experience. Frequent traders, active investors, and options traders with a strong understanding of retail investor behavior are highly preferred.
• Strong communication and cross‑functional collaboration skills, with the ability to work effectively in a multicultural and matrixed organization.
• Adaptability, agility, and a proactive mindset in a fast‑paced, dynamic environment.

What We Offer:

• Competitive salary and performance‑based bonuses.
• Comprehensive benefits package, including health, dental, and retirement plans.
• Opportunities for professional growth and development.
• A dynamic and collaborative work environment.

Base pay for a successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is$1,000-$230,000.This role is also eligible to participate in our discretionary bonus plan.

Employment with Futu Holdings Limited, including all subsidiaries, is on an at‑will basis. This means that either the employee or the Company may terminate the employment relationship at any time, with or without notice and with or without cause, subject to applicable law. Nothing in this job posting or description should be construed as creating an express or implied contract of employment or guarantee of employment for any specific duration.

Futu Holdings Limited, including all subsidiaries, is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.