Senior Manager, Integrated Marketing & Campaigns

The Cigna Group; St. Louis (MO); Hybrid; USD 123.000 - 206.000; Vollzeit

Benefits dieser Stelle

Health benefits

401(k) plan

Life insurance

Tuition reimbursement

Paid time off

Zusammenfassung

The Cigna Group in the United States is seeking a Senior Manager, Integrated Marketing to translate enterprise strategies into compelling campaigns. You will lead cross-functional teams across Lifecycle Marketing, Digital, Paid Media, Brand, and Analytics, guiding agency partners and internal resources to deliver cohesive experiences and growth.

The role requires 8+ years in integrated marketing and a proven ability to manage multi-channel campaigns from strategy to activation, with strong

Qualifikationen

• 8+ years in integrated marketing, campaign strategy, or related fields.
• Experience leading enterprise-scale, multi-channel campaigns from strategy to activation, measurement, and optimization.
• Ability to translate complex business or product strategies into clear value propositions, messaging, and breakthrough creative platforms.
• Experience managing agencies, budgets, timelines, scopes, feedback, and performance, plus leading and developing teams.
• Strong knowledge of buyer funnels, segmentation, channel strategy, content planning, and the role of messaging and creative across touchpoints.
• MBA or advanced marketing education.
• Healthcare, health services, or pharmacy marketing experience.
• B2B marketing experience.
• Experience partnering with Lifecycle Marketing, Digital, Paid Media, marketing automation, and intent platforms.
• Knowledge of account-based marketing, personalization, nurture programs, SEO/AEO, conversion optimization, and the use of behavior and intent data.
• Ability to work from a Cigna Group office 3 days a week.

Aufgaben

• Lead integrated campaigns for priority Evernorth Health Services and Cigna Healthcare initiatives from strategy through optimization.
• Translate strategies into campaign briefs, audience and messaging frameworks, creative platforms, channel plans, and success measures.
• Direct multi-channel execution across paid, owned, and earned channels with cohesive experiences and clear calls to action.
• Plan assets as buyer needs evolve, balancing portfolio with distinct business, product, audience, and channel needs.
• Manage concurrent campaigns, priorities, budgets, timelines, dependencies, risks, roles, and decisions.
• Champion distinctive, insight-led creative that improves campaign effectiveness and differentiation.
• Lead development of messaging, creative platforms, content strategies, and asset ecosystems.
• Guide internal creative teams and external agencies across formats and channels, ensuring strategic soundness and brand alignment.
• Set clear agency expectations and provide decisive, constructive feedback.

Kenntnisse

Integrated marketing

Campaign strategy

Demand generation

Brand marketing

Leadership

Agency management

Budget management

Cross-functional leadership

Strategic thinking

Communication

Ausbildung

Bachelor's degree or equivalent professional experience

MBA or master's degree

Jobbeschreibung

The Cigna Group in the United States is seeking a Senior Manager, Integrated Marketing to translate enterprise strategies into compelling campaigns. You will lead cross-functional teams across Lifecycle Marketing, Digital, Paid Media, Brand, and Analytics, guiding agency partners and internal resources to deliver cohesive experiences and growth.

The role requires 8+ years in integrated marketing and a proven ability to manage multi-channel campaigns from strategy to activation, with strong