Senior Manager, Influencer & Consumer Engagement

The Estée Lauder Companies Inc.; New York (NY); On-site; USD 102,000 - 169,000; Full time

Benefits offered by this job

Health insurance

Bonus program

Retirement savings plans

Paid holidays and vacation

Job summary

The Estée Lauder Companies Inc. is seeking a strategic leader to accelerate Bobbi Brown North America growth by turning brand storytelling into culturally relevant campaigns. You will partner with marketing, online and media teams to expand influencer/communications reach and drive earned media value.

You will manage creator events, build agency partnerships, and work with cross-functional NA teams to optimize launches and promotions, ensuring consistent messaging and strong media coverage.

Qualifications

• 5-7+ years of consumer, influencer, PR/communications marketing experience.

Responsibilities

• Drive US Influencer Strategy across paid and earned channels to boost EMV and brand ranking.
• Build relationships with influencers, editors, and VIPs in NA region.
• Lead creator events and manage regional creator calendar to maximize cultural impact.

Skills

Consumer marketing

Influencer marketing

PR/communications

Event management

Data analytics

Cross-functional collaboration

MS Excel

PowerPoint

Tools

MS Excel

PowerPoint

Job description

The Estée Lauder Companies Inc. is seeking a strategic leader to accelerate Bobbi Brown North America growth by turning brand storytelling into culturally relevant campaigns. You will partner with marketing, online and media teams to expand influencer/communications reach and drive earned media value.

You will manage creator events, build agency partnerships, and work with cross-functional NA teams to optimize launches and promotions, ensuring consistent messaging and strong media coverage.