Beauty PR & Influencer Associate

The Estée Lauder Companies Inc.; New York (NY); On-site; USD 64,000 - 93,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

Paid holidays and vacation

Job summary

The Estée Lauder Companies Inc. is seeking an Associate for PR/influencer in North America to drive earned media value and brand desirability for Estee Lauder and AERIN Beauty.

You will shape presence across editorial and social platforms, build a community of brand advocates, and support high-impact campaigns with trend-driven storytelling. You will collaborate with cross-functional teams to manage events, editorial calendars, influencer programs, and PR materials, ensuring alignment with

Qualifications

• BA/BS degree in Marketing, Communications, PR, or a related field.
• 2+ years professional related marketing or communications experience such as public relations influencer marketing, digital/social media marketing with a passion for the beauty industry
• Deep knowledge and passion for digital social platforms (TikTok, Instagram, YouTube, etc.) and emerging trends in AI , social commerce and beauty technology
• Foundational understanding of the editorial/media landscape across online, social, print and TV; Existing press and direct influencer/influencer agency relationships a plus
• Experience in VIP and consumer event planning from ideation to execution
• Excellent interpersonal, written, verbal and presentation-based communication skills with an ability to craft compelling audience-based narratives
• Team player with a positive, solutions first mindset and ability to build and foster collaborative relatiorships with a range of team members ard organizational stakeholders
• Ability to own and manage multiple projects simultaneously and prioritize to meet deadlines in a fast-paced environment, with proactive, un-prompted follow through
• Creative thinker that shares big ideas grounded in insights observed/inspired by the cosmetics industry, fashion trends, pop culture and social media
• Ability to engage with serior executives ard/or external media and influencers with authority and confidence
• Excellent computer ard technical skills (especially Excel, PowerPoint) with an eye for detail and style are an absolute must; Experience with monitoring platforms, particularly Tribe Dyramics and Launchmetrics are a plus

Responsibilities

• Execute strategic PR and influencer campaigns aligned with overall business objectives.
• Develop editorial and product launch calendars to secure editorial coverage across all forms of media.
• Manage PR materials including press releases, media alerts, pitches, artistry/education tips and other items including regional adaptations and new development where necessary.
• Oversee and manage evergreen product mailings for press and VIPs/influencers.
• Support PR events planning and execution logistics (press/VIP/influencer events, brand trips, experiential activations).
• Maintain US press contact list on a continuing basis.
• Identify and cultivate relationships with high-impact influencers across TikTok, Instagram, YouTube and emerging platforms.
• Assist in development and execution of influencer programs including gifting, paid partnerships; lead programs based on budget.
• Assist in influencer program execution including identification, contracts, briefs, mailings, outreach and tracking.
• Collaborate with digital/advertising and 360-marketing teams on paid social programs and influencer content across paid media.
• Engage with regional marketing, ecomm, education teams for 360-degree storytelling campaigns.
• Analyze influencer content performance to optimize future strategies.
• Monitor influencer landscape to support innovative engagement.
• Work with PR Manager to develop campaign results reports and dashboards.
• Manage product forecasts and orders for PR/mailers/gifting and ensure inventory.
• Organize PR files, samples, and cross-functional coordination for PR initiatives.

Skills

Public relations

Influencer marketing

Social media strategy

Media relations

Editorial calendars

Event planning

Communication skills

Excel

PowerPoint

Education

BA/BS in Marketing or related field

Tools

Launchmetrics

Tribe Dynamics

Excel

PowerPoint

Job description

The Estée Lauder Companies Inc. is seeking an Associate for PR/influencer in North America to drive earned media value and brand desirability for Estee Lauder and AERIN Beauty.

You will shape presence across editorial and social platforms, build a community of brand advocates, and support high-impact campaigns with trend-driven storytelling. You will collaborate with cross-functional teams to manage events, editorial calendars, influencer programs, and PR materials, ensuring alignment with