Senior Manager, HCP Peer Education & Congress Strategy

DBV Technologies; New Jersey; On-site; USD 155,000 - 180,000; Full time

Job summary

DBV Technologies is preparing to launch Viaskin Peanut, a first‑in‑class EPIT patch for pediatric peanut allergy. The Sr.

Manager, Peer-to-Peer Education & Congresses owns the strategy, content, and execution of DBV’s HCP peer education ecosystem, ensuring allergists hear about Viaskin’s clinical differentiation. The role oversees two pillars: peer‑to‑peer programs and commercial congress strategy, including speaker bureau management, exhibit activities, and TLL collaboration, with strong focus

Qualifications

• Bachelor’s degree in Marketing, Life Sciences, Communications or related field required. Advanced degree (MBA, MS, PharmD) preferred.
• 5+ years in pharmaceutical or biotech commercial roles including 2+ years in HCP marketing.
• Demonstrated experience developing peer-to-peer strategy and/or managing a national speaker bureau.
• Experience planning and executing medical congress presence including exhibit management, product theaters, and/or display sponsorships.
• Background in immunology, allergy, or pediatric specialty therapeutic areas preferred.
• Deep knowledge of PhRMA Code, OIG guidelines, Sunshine Act, and state transparency reporting requirements.
• Proficiency with Veeva Vault or comparable promotional content management platforms.
• Strong vendor management skills: event logistics, exhibit houses, speaker bureau platforms, and symposia production vendors.
• Experience managing HCP KOL/speaker relationships and facilitating speaker training programs.
• Familiarity with CRM platforms and speaker program tracking systems.

Responsibilities

• Own development and lifecycle management of all peer-to-peer promotional content and materials: speaker slide decks, speaker kits, program leave-behinds, webinar assets, and product theater presentations.
• Identify, recruit, contract, and certify Viaskin Peanut promotional speakers in compliance with PhRMA Code, OIG guidelines, and DBV HCP engagement policies.
• Develop the annual speaker program plan (format mix, geographic coverage, budget allocation) and oversee execution across local, national broadcast, and product theater formats.
• Provide field direction and support to Regional Business Directors and Regional Account Managers on speaker program allocations, planning, and targeting/recruitment.
• Design and execute marketing-led national broadcast programs and product theater programs at major congresses.
• Develop and operationalize the annual commercial congress strategy: conference prioritization, commercial objectives by meeting, and budget allocation across booths, theaters, and sponsorships.
• Own creative brief, design, and production of all convention booth and exhibit materials; manage exhibit house relationships.
• Other responsibilities that may arise relating to peer-to-peer promotion and congresses
• Serve as primary marketing liaison to the Thought Leader Liaison (TLL) function to drive scaled speaker bureau management and support
• Track and report on speaker program and congress performance metrics; use data to continuously optimize program design, speaker deployment, and targeting.
• Ensure all P2P, congress, and advisory board activities comply with PhRMA Code, OIG guidelines, Sunshine Act, and state transparency reporting requirements.

Skills

Peer-to-peer marketing

Speaker bureau management

HCP marketing

Program planning

Cross-functional collaboration

Data-driven decision making

Vendor management

Education

Bachelor’s degree in Marketing/Life Sciences/Communications

MBA/MS/PharmD preferred

Tools

Veeva Vault

CRM systems

Event management platforms

Job description

DBV Technologies is preparing to launch Viaskin Peanut, a first‑in‑class EPIT patch for pediatric peanut allergy. The Sr.

Manager, Peer-to-Peer Education & Congresses owns the strategy, content, and execution of DBV’s HCP peer education ecosystem, ensuring allergists hear about Viaskin’s clinical differentiation. The role oversees two pillars: peer‑to‑peer programs and commercial congress strategy, including speaker bureau management, exhibit activities, and TLL collaboration, with strong focus