Sr. Manager, HCP Peer Education & Congress Strategy

DBV Technologies; Bernards Township (NJ); Hybrid; USD 155,000 - 180,000; Full time

Job summary

DBV Technologies is preparing to launch Viaskin® Peanut, a first-in-class epicutaneous immunotherapy (EPIT) patch for pediatric peanut allergy. The Sr.

Manager, Peer-to-Peer Education & Congresses owns the strategy, content, and execution of DBV’s HCP peer education ecosystem — ensuring respected allergists, immunologists, and pediatricians hear about Viaskin® Peanut’s clinical differentiation from the colleagues they trust most.

Qualifications

• 5+ years in pharma/biotech commercial roles including 2+ years in HCP marketing.
• Experience developing peer-to-peer strategy and/or managing a national speaker bureau.
• Experience planning and executing medical congress presence including exhibit management, product theaters, and/or display sponsorships.
• Background in immunology, allergy, or pediatric specialty therapeutic areas preferred.
• Deep knowledge of PhRMA Code, OIG guidelines, Sunshine Act, and state transparency reporting requirements.
• Proficiency with Veeva Vault or comparable promotional content management platforms.
• Strong vendor management skills: event logistics, exhibit houses, speaker bureau platforms, and symposia production vendors.
• Experience managing HCP KOL/speaker relationships and facilitating speaker training programs.
• Familiarity with CRM platforms and speaker program tracking systems.

Responsibilities

• Own development and lifecycle management of all peer-to-peer promotional content and materials: speaker slide decks, speaker kits, program leave-behinds, webinar assets, and product theater presentations.
• Identify, recruit, contract, and certify Viaskin® Peanut promotional speakers in compliance with PhRMA Code, OIG guidelines, and DBV HCP engagement policies.
• Develop the annual speaker program plan (format mix, geographic coverage, budget allocation) and oversee execution across local, national broadcast, and product theater formats.
• Provide field direction and support to Regional Business Directors and Regional Account Managers on speaker program allocations, planning, and targeting/recruitment.
• Design and execute marketing-led national broadcast programs and product theater programs at major congresses.
• Develop and operationalize the annual commercial congress strategy: conference prioritization, commercial objectives by meeting, and budget allocation across booths, theaters, and sponsorships.
• Own creative brief, design, and production of all convention booth and exhibit materials; manage exhibit house relationships.
• Other responsibilities that may arise relating to peer-to-peer promotion and congresses
• Serve as primary marketing liaison to the Thought Leader Liaison (TLL) function to drive scaled speaker bureau management and support
• Track and report on speaker program and congress performance metrics; use data to continuously optimize program design, speaker deployment, and targeting.
• Ensure all P2P, congress, and advisory board activities comply with PhRMA Code, OIG guidelines, Sunshine Act, and state transparency reporting requirements.

Skills

HCP marketing

Speaker bureau management

Program management

KOL management

CRM proficiency

Vendor management

Education

Bachelor's degree in Marketing/Life Sciences

MBA/MS/PharmD preferred

Tools

Veeva Vault

CRM systems

Job description

DBV Technologies is preparing to launch Viaskin® Peanut, a first-in-class epicutaneous immunotherapy (EPIT) patch for pediatric peanut allergy. The Sr.

Manager, Peer-to-Peer Education & Congresses owns the strategy, content, and execution of DBV’s HCP peer education ecosystem — ensuring respected allergists, immunologists, and pediatricians hear about Viaskin® Peanut’s clinical differentiation from the colleagues they trust most.