Senior Manager, Growth & Lead Generation

IHG Hotels & Resorts; Atlanta (GA); Hybrid; USD 105,000 - 130,000; Full time

Job summary

IHG Hotels & Resorts in Atlanta seeks a Senior Manager, Growth & Lead Generation to own development demand center lead generation across the Americas, connecting development with marketing and driving B2B campaigns.

You will lead segmentation, nurture programs, and collaboration with SDRs, optimize campaigns, and report on funnel metrics. Hybrid role with three days in the Atlanta office; salary range $105,000–$130,000 plus bonus and benefits.

Qualifications

• 5+ years of experience in B2B demand generation, lifecycle marketing, digital marketing, or growth marketing.
• Bachelor's degree preferred, or equivalent professional experience.
• Experience building and executing nurture programs and marketing campaigns.
• Experience with CRM and marketing automation platforms.
• Strong analytical and campaign optimization skills.
• Knowledge of digital channels including email, web, webinars, LinkedIn, and paid media.
• Experience collaborating with sales and lead management processes.
• Strong communication and project management.

Responsibilities

• Serve as the connective tissue between Americas Development and marketing, partnering with Global Marketing Shared Services to align campaigns, targeting, and channel execution.
• Own segmentation and outbound calling strategy for Development, guiding both sales tactics and campaigns.
• Plan and run B2B owner campaigns and communications across email, direct mail, webinars, and web.
• Design nurture programs that turn prospects into qualified leads.
• Partner with SDRs to improve lead quality and handoff.
• Track campaign performance and continuously improve conversion and pipeline contribution.

Skills

Analytical thinking

Campaign optimization

Communication

Project management

Education

Bachelor's degree preferred

Tools

CRM software

Marketing automation

Job description

The Senior Manager, Growth & Lead Generation owns lead generation for IHG's Development Demand Center (DDC) and serves as the connective tissue between Americas Development and marketing. The role reaches current and prospective hotel owners and developers across the Americas region, including the United States, Canada, Mexico, Latin America and the Caribbean.

Your day to day

• Serve as the connective tissue between Americas Development and marketing, partnering with Global Marketing Shared Services to align campaigns, targeting, and channel execution.
• Own segmentation and outbound calling strategy for Development, guiding both sales tactics and campaigns.
• Plan and run B2B owner campaigns and communications across email, direct mail, webinars, and web.
• Design nurture programs that turn prospects into qualified leads.
• Partner with SDRs to improve lead quality and handoff.
• Track campaign performance and continuously improve conversion and pipeline contribution.

What We Need From You

• 5+ years of experience in B2B demand generation, lifecycle marketing, digital marketing, or growth marketing
• Bachelor's degree preferred, or equivalent professional experience.
• Experience building and executing nurture programs and marketing campaigns
• Experience with CRM and marketing automation platforms
• Strong analytical and campaign optimization skills
• Knowledge of digital channels including email, web, webinars, LinkedIn, and paid media
• Experience collaborating with sales and lead management processes
• Strong communication and project management

Travel – less than 10% required

Location – Our hybrid work structure is an expectation of three (3) days a week in the ATLANTA office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $105,000 to $130,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K and other benefits to employees.

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Important information

• The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
• No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
• EEO Is The Law - click here for more information about Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity.
• If you require reasonable accommodation during the application process, please click here.
• IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
• If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
• For roles or applicants in San Francisco only: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.