Senior Manager, Global Consumer Insights & Strategy

Lincoln Motor Company; Dearborn (MI); Hybrid; USD 142,000 - 268,000; Full time

Benefits offered by this job

Vehicle discount program for employees

Tuition assistance

Paid time off and holidays

Job summary

Ford Motor Company in Dearborn, MI is seeking a senior leader in Global Product Development Research to define the strategic vision and integration of customer insights within the GPDS. You will embed consumer needs into long-range portfolio decisions, leading research across Truck, Van, and Large Traditional Utility segments.

You will manage a global team, guide external research partners, and synthesize syndicated studies to influence product roadmaps and business strategies at Ford leadership

Qualifications

• Bachelor's degree in statistics, research methods, consumer behavior, and data analysis.
• 7+ years' experience in market research; quantitative and qualitative methods.
• Ability to apply market research findings to business problems.
• Ability to manage complex projects with cross functional stakeholders.

Responsibilities

• Act as a trusted advisor and key strategic liaison to executive-level leaders across Product Development, Design, and Marketing, aligning global research priorities with core corporate business objectives.
• Provide strategic direction and synthesize complex consumer insights to influence long-range cycle planning, portfolio strategy, and technology roadmaps, ensuring Ford’s future product and mobility plans are consumer-driven and forward-looking.
• Direct and optimize the strategic research supplier ecosystem, driving continuous innovation in research methodologies and expanding the global supplier base to keep Ford at the forefront of market research.
• Cultivate deep collaborative partnerships with cross-functional executive clients to proactively define, prioritize, and address their research and insight requirements.
• Govern the portfolio-level lifecycle of research programs—from strategic planning and design to analysis and reporting—ensuring flawless execution, actionable outcomes, and optimal budget utilization.
• Establish and enforce rigorous quality and analytical standards for external research partners, providing executive governance to align supplier deliverables with Ford's strategic business objectives.
• Lead, mentor, and develop a high‑performing, diverse global team of strategic research professionals and managers, fostering a culture of innovation, agility, collaborative problem‑solving, and continuous learning.
• Synthesize complex syndicated studies and macro‑trends to deliver high‑impact, actionable business implications and strategic recommendations directly to Ford leadership.
• Drive the institutionalization of consumer insights across Ford's global enterprise, overseeing the curation, digital mobilization, and sharing of strategic assets within the Knowledge Management System.
• Ensure financial stewardship and operational compliance across program budgets, establishing rigor in project initiation, vendor bidding, and billing procedures using platforms like Aurora and Ariba.

Skills

Strategic advisory

Executive stakeholder alignment

Research synthesis

Team leadership

Education

Bachelor's degree in statistics, research methods, consumer behavior or data analysis

Master’s degree preferred

Tools

Aurora

Ariba

Job description

Ford Motor Company in Dearborn, MI is seeking a senior leader in Global Product Development Research to define the strategic vision and integration of customer insights within the GPDS. You will embed consumer needs into long-range portfolio decisions, leading research across Truck, Van, and Large Traditional Utility segments.

You will manage a global team, guide external research partners, and synthesize syndicated studies to influence product roadmaps and business strategies at Ford leadership