Business Insights Analyst

Crunch Fitness Corporate; New York (NY); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Performance-based bonus

401(k) plan

Medical, dental, and vision

HSA/FSA

Life and AD&D insurance

Employee Assistance Plan

Education assistance

Free Crunch Gym Membership

Milestone Anniversary Recognition

Job summary

Crunch Fitness Corporate in New York, NY is seeking a Business Insights Analyst to turn questions into structured analysis and deliver executive-ready insights. This is a hybrid role with 3 days per week in the office and reports to the VP of Business Insights & Analytics.

The analyst will translate membership, retention, and pricing data into clear narratives, build trusted reporting infrastructure, and support AI-enabled analytical workflows while partnering with engineering and finance teams

Qualifications

• Bachelor's degree required, plus 2–5 years in insights/analytics/FP&A/consulting.
• Strong SQL skills and fluency in at least one BI platform (Tableau/Power BI/Looker/Domo).
• Comfortable with Excel and PowerPoint.

Responsibilities

• Keep leadership focused on key metrics and why they move.
• Sell-through analysis of membership, retention, and ancillary services; conduct ad hoc deep dives.

Skills

SQL

BI tools

Excel

AI/Agentic tools

Structured thinking

Ambiguity handling

Education

Bachelor's degree

Tools

Tableau

Power BI

Looker

Domo

Job description

CRUNCH FITNESS : Business Insights Analyst

WORK LOCATION: New York, NY (Hybrid, 3 days per week in office)

REPORTS TO: VP, Business Insights & Analytics

DIRECT REPORTS: None

STATUS: Exempt

COMPENSATION: $85,000 to $115,000 base, plus annual bonus eligibility

WHO WE ARE

Crunch Fitness is a rapidly expanding fitness brand serving 4 million members at over 595 franchised and corporate-owned gyms across the United States and internationally.

Our unfiltered philosophy of "No Judgments" drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation.

Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry.

YOUR IMPACT

The Business Insights Analyst works directly with the VP, Business Insights & Analytics to sharpen how Crunch understands its own business. This is an analytical strategy role, not a reporting role: you will turn business questions into structured analysis and member and club data into something an executive can act on in under five minutes.

The Business Insights & Analytics team sits at the intersection of technology, operations, and franchise strategy, supporting franchise operations, member experience, finance, marketing, innovation, people & culture, and real estate.

Executive Reporting

• Keep leadership oriented on the metrics that move the business and why they are moving.
• Support daily and recurring executive reporting.
• Explain what is driving each key metric, not only what changed.
• Turn complex analysis into a clear view leadership can act on quickly.

Performance Analysis

• Translate business questions into structured analysis that explains what is driving performance across membership, retention, and ancillary services.
• Run ad hoc deep dives into membership, retention, and ancillary performance.
• Chase unusual numbers until the cause is understood.

Reporting Infrastructure & Data Integrity

• Help build reporting that Crunch can trust and that explains the why, not just the what, as the team unifies its reporting landscape and builds out modern data infrastructure.
• Help build reporting infrastructure that blends internal data with third-party and market data sources.
• Capture and prepare member data for analysis and executive use, and partner with engineering and data teammates to confirm the data underneath each analysis is trustworthy.

Pricing & Real Estate Modeling

• Bring analytical rigor to pricing strategy and new club site selection.
• Support model development for pricing strategy.
• Support model development for real estate site scoring.

AI-Enabled Analysis

• Use AI to speed up analytical work while owning the accuracy of the result.
• Build local agentic workflows to speed up analytical work.
• Identify when an AI output is wrong, understand why, and correct it before it reaches an executive's inbox.

Additional Responsibilities

• Support ad hoc projects and special initiatives as communicated by leadership and as business needs dictate.

Note: Management may modify, add to, or remove responsibilities at any time based on evolving business needs.

WHAT YOU'LL NEED

Required Qualifications & Skills

• Bachelor's degree required, plus 2 to 5 years of experience in an insights, analytics, FP&A, or consulting role (strategy, management, or technology consulting all qualify).
• Strong SQL skills and working fluency in at least one BI or reporting platform (Tableau, Power BI, Looker, or Domo).
• Comfortable with the Microsoft Office suite, especially Excel and PowerPoint.
• Hands-on experience and real curiosity around using AI and agentic tools to accelerate analytical work, with the judgment to validate and challenge what they produce.
• Structured thinker who can explain how an answer was reached, and turn a complicated analysis into something simple enough for leadership to act on fast.
• Comfortable in ambiguity and knows how to ask the right questions at the right time.
• Curious enough to chase a weird number until it is understood, and driven by ownership, not just task completion.

HOW THE ROLE IS MEASURED

Executive Reporting

• Reports are delivered on the agreed daily and recurring cadence.
• Executives can act on the output in under five minutes, and reporting explains why metrics are moving, not only what changed.

Performance Analysis

• Business questions are translated into clear, structured analysis.
• Findings identify the drivers of performance in membership, retention, and ancillary services.
• Unusual numbers are investigated to root cause.

Reporting Infrastructure & Data Integrity

• Internal and third-party data are blended into reporting that explains the why.
• Underlying data is validated with engineering and data partners before analysis is shared, and methodology can be explained on request.

Pricing & Real Estate Modeling

• Model support is accurate, clearly documented, and usable in pricing and site selection decisions.

AI-Enabled Analysis

• Agentic workflows measurably speed up analytical work.
• Errors in AI outputs are caught before they reach an executive's inbox.

ESSENTIAL FUNCTIONS

The following describes the general work requirements associated with this position. Employees must be able to perform the essential functions of the role, with or without reasonable accommodation. Reasonable accommodations will be considered in accordance with applicable law.

• Work Environment: Performs assigned responsibilities in designated office, club, and/or remote work settings, as applicable to the position, including participation in in-person and virtual meetings.
• Information Review: Reviews, analyzes, and interprets written, electronic, and other information necessary to perform job responsibilities.
• Technology: Uses computers, communication platforms, and other job-related technology to prepare documents, analyze information, maintain records, and perform assigned responsibilities.
• Communication: Communicates effectively with colleagues, leaders, customers, and other stakeholders through appropriate in-person, telephone, electronic, and virtual communication methods.
• Travel: Travels approximately [insert percentage or frequency], as required to conduct club visits, attend business meetings, and fulfill other position-related responsibilities.

The specific work requirements and essential functions of the position may vary based on assigned responsibilities and business needs. Crunch will consider requests for reasonable accommodation in accordance with applicable federal, state, and local laws.

BENEFITS

• Performance-based bonus eligibility
• Generous, flexible paid time off
• 401(k) plan with discretionary matching opportunities.
• Comprehensive medical, dental, and vision benefits – because your health matters
• Health savings and flexible spending accounts
• Basic life and AD&D insurance, plus short-term and long-term disability coverage
• Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.
• Education assistance program
• Free Crunch Gym Membership across all our clubs, nationwide
• Milestone Anniversary Recognition program

Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.

Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, and not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

Flexible work from home options available.